[Official] Chef Son Jong-won lands ad campaign... "Delicate sensibility, Fine Sleeping"

*This content was translated by AI.

Chef Son Jong-won has been appointed as the new face of Dorelan, an Italian premium mattress brand.

Dorelan Korea announced on the 3rd that it selected Chef Son Jong-won as its brand model and unveiled a new TV commercial featuring him starting from the 1st.

This advertisement marks the launch of Dorelan's newly introduced 'Fine Sleeping' campaign. Just as fine dining creates a complete experience through high-quality ingredients, refined techniques, and delicate sensibility, the campaign conveys that quality sleep is achieved when materials, technology, and sleeping environments harmonize. Dorelan selected Chef Son Jong-won as its model, judging that his professional and delicate image aligns well with the brand's premium sleep philosophy.

Notably, Chef Son is widely known for meticulously monitoring ingredient conditions, temperature, and cooking time to perfect a single dish. Dorelan planned this campaign by connecting such 'relentless standards toward perfection' with the value of premium sleep. The released TV commercial captures Chef Son Jong-won's characteristic calm and sensuous image, focusing on letting go of daily fatigue and concentrating on deep rest.

A Dorelan Korea representative stated, "Chef Son Jong-won is not merely a famous chef but someone who creates high-level perfection through his own standards and philosophy." He added, "This image aligns well with the premium sleep values that Dorelan pursues, leading to his selection as model." The representative continued, "Starting with this TV commercial, we plan to sequentially unveil various digital content and brand campaigns featuring Chef Son Jong-won. We aim to deliver a new brand experience called 'Fine Sleeping,' extending the delicate sensibility of fine dining into sleep."

Founded in Forlì, Italy, in 1968, Dorelan is a premium mattress and bed brand that handles all design and production processes locally in Italy. In Korea, it targets the premium sleep market primarily through major department stores and its Seoul Nonhyeon flagship store.

Dorelan will roll out TV commercials from September 1 for approximately two months and plans to expand the campaign across major digital channels including YouTube and Instagram. In the second half of the year, the brand also intends to sequentially introduce various content and consumer programs linked with Chef Son Jong-won.

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*This content was translated by AI.