1st BTS, 2nd Im Young-woong, 3rd IVE

*This content was translated by AI.

• Singer Brand Reputation April 2026

According to the April 2026 singer brand reputation big data analysis, the rankings were 1st BTS, 2nd Im Young-woong, and 3rd IVE.

The Korea Company Reputation Research Institute analyzed 122,699,048 singer brand big data records from March 25, 2026, to April 25, 2026, examining consumer brand participation, media, communication, and community. Compared to the 99,015,754 singer brand big data records from last March, this represents a 23.92% increase.

The singer brand reputation index is a metric derived by extracting singer brand big data of artists presenting beloved songs to consumers, conducting consumer behavior analysis, and classifying the data into participation value, communication value, media value, and community value. It is further analyzed through positive-to-negative ratio analysis and reputation analysis algorithms. Brand reputation analysis enables identification of who, where, how, how much, and why people are talking about a brand.

The April 2026 singer brand reputation top 30 rankings were analyzed as follows: BTS, Im Young-woong, IVE, BLACKPINK, Wanna One, Kiki, Kim Yong-bin, Woozi, Stray Kids, aespa, SEVENTEEN, Hatsu to Hatsu, Lee Chan-won, Park Ji-hyun, EXO, BIGBANG, Sung Si-kyung, Hwasa, Park Seo-jin, Cortis, Jang Yoon-jung, Han Lo-ro, Tours, IU, TWICE, Oh My Girl, Red Velvet, Yeong-tak, Woody, Bibi.

The BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand, which recorded 1st place in singer brand reputation, showed a participation index of 291,308, a media index of 2,745,969, a communication index of 2,575,966, and a community index of 3,649,746, resulting in a brand reputation index of 9,262,989. Compared to the brand reputation index of 7,259,201 from last March, this marks a 27.60% increase.

The 2nd place Im Young-woong brand showed a participation index of 804,343, a media index of 1,510,948, a communication index of 1,253,463, and a community index of 2,821,872, resulting in a brand reputation index of 6,390,625. Compared to the brand reputation index of 5,665,018 from last March, this marks a 12.81% increase.

The 3rd place IVE (An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Leeseo) brand showed a participation index of 396,157, a media index of 1,079,382, a communication index of 1,921,444, and a community index of 2,435,580, resulting in a brand reputation index of 5,832,563. Compared to the brand reputation index of 4,325,946 from last March, this marks a 34.83% increase.

The 4th place BLACKPINK (Jisoo, Jennie, Rosé, Lisa) brand showed a participation index of 289,257, a media index of 931,604, a communication index of 1,746,558, and a community index of 1,912,324, resulting in a brand reputation index of 4,879,743. Compared to the brand reputation index of 3,944,221 from last March, this marks a 23.72% increase.

The 5th place Wanna One (Kang Daniel, Park Ji-hoon, Lee Dae-hwi, Kim Jae-hwan, Ong Seong-wu, Park Woo-jin, Raon, Yoon Ji-sung, Hwang Min-hyun, Bae Jin-young, Ha Sung-woon) brand showed a participation index of 206,554, a media index of 492,160, a communication index of 1,299,815, and a community index of 1,204,357, resulting in a brand reputation index of 3,202,886. Compared to the brand reputation index of 1,168,453 from last March, this marks a 174.11% increase.

Koo Chang-hwan, director of the Korea Company Reputation Research Institute, stated, "According to the April 2026 singer brand reputation big data analysis, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand recorded 1st place. Analyzing the singer brand category, compared to the 99,015,754 singer brand big data records from last March, there was a 23.92% increase. A detailed analysis shows brand consumption increased by 1.77%, brand issues by 6.74%, brand communication by 36.83%, and brand diffusion by 41.60%."

He continued, "The BTS brand, which started a world tour with ARMYs worldwide, ranked 1st. The Im Young-woong brand, which shares joys and sorrows with the 'Hero Era,' ranked 2nd. The IVE brand, receiving support from its solid fanbase DIVE, ranked 3rd. The BLACKPINK brand, together with its powerful global fanbase BLINK, ranked 4th. The Wanna One brand, which met fans directly for the first time in seven years, ranked 5th."

The April 2026 singer brand reputation survey was conducted through brand big data analysis of BTS, Im Young-woong, IVE, BLACKPINK, Wanna One, Kiki, Kim Yong-bin, Woozi, Stray Kids, aespa, SEVENTEEN, Hatsu to Hatsu, Lee Chan-won, Park Ji-hyun, EXO, BIGBANG, Sung Si-kyung, Hwasa, Park Seo-jin, Cortis, Jang Yoon-jung, Han Lo-ro, Tours, IU, TWICE, Oh My Girl, Red Velvet, Yeong-tak, Woody, Bibi, Park Hyo-shin, Joy, Taeyeon, A-ice, Busker Busker, Yoon Ha, Song Min-ho, Kang Daniel, Lee Young-ji, Solji, Kaddi Garden, Song Ga-in, Jay Park, fromis_9, Rise, Day6, Highlight, Kim Jun-soo, Jang Min-ho, Jeong Dong-won, Alpha Drive One, Park Chang-geun, Son Tae-jin, NCT, I-LAND, 10CM, LE SSERAFIM, Choi Yoo-ri, Lee Ye-jun, Kang Moon-kyung, Davichi, Kim Hee-jae, Roy Kim, Heo Gak, Baekhyun, Baby Monster, Tey, NMIXX, Park Jin-young, Cho Yong-pil, Jannabi, Changmo, Zico, Lee Seung-yoon, Lee Chang-seop, Punch, Lee Soo, HyunA, Baek Ji-young, Baek Yerin, Son Bin-a, Na Hoon-a, Cheongha, QWER, Loco, Jeon So-mi, Im Han-byul, Jo Jazzi, Hwanhee, Jung Eun-ji, Lee Mu-jin, Crush, Vibe, Yang Yo-seop, Boy Next Door, Heize, Choi Ye-na, Kihyun, Epik High, and Fifty Fifty.

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*This content was translated by AI.