SANTOS BRAVOS, Global Response Rises..SNS Followers Up 600,000 in Last 3 Weeks

*This content was translated by AI.

'HYBE Latin Pop Group' SANTOS BRAVOS has officially begun its global expansion, with a simultaneous surge in SNS followers and streaming numbers centered around its activities in Korea.

According to HYBE LATIN America on the 30th, the group's SNS followers on TikTok, Instagram, YouTube, and Weverse increased by approximately 609,000 over the past three weeks. This represents an increase of more than 23% compared to April 4, just before their visit to Korea.

During the same period, the music of SANTOS BRAVOS also gained significant popularity. The number of plays for their songs on major music streaming platforms, including Spotify, surged by 93.5% compared to the previous month, totaling 32.8 million streams.

Their stage, which combines the rhythm and soul of Latin pop with the sophisticated performance of K-pop, was perceived as fresh by both domestic and international fans. It appears that their strategy of targeting various platforms, despite a short activity period, had a positive impact on expanding their new fanbase.

HYBE LATIN America stated, "The group's first EP 'DUAL,' featuring the double title track 'VELOCIDADE (Velocidade),' as well as their debut track 'MHM (Eum-heum),' received widespread attention on Korean music shows, providing an opportunity to showcase the group's broad musical spectrum."

In fact, SANTOS BRAVOS' performances on Korean music shows sparked widespread discussion. Videos of their 'VELOCIDADE' performances on Mnet's 'M Countdown,' MBC's 'Show! Music Core,' KBS's 'Music Bank,' and SBS's 'Inkigayo' spread across SNS. Notably, their 'Inkigayo' performance ranked third in the 'Hot Stage' category, which is selected by fan votes, on April 26.

In addition, SANTOS BRAVOS appeared on the radio program MBC FM4U's 'Baechul-su's Music Camp,' sharing musical resonance that transcended generations, and received positive responses from regular listeners with live performances that highlighted their delicate vocals. On the YouTube channel 'It's Live,' they earned praise from fans for their relaxed stage manners and beautiful harmonies among the members.

Various challenges with HYBE Music Group Label artists such as ENHYPEN, LE SSERAFIM, &TEAM, BOYNEXTDOOR, ILLIT, KATSEYE, and CORTIS also drew attention. The members gained favor by attempting to communicate in Korean at every moment and showing an active side as they integrated into the 'home of K-pop.'

SANTOS BRAVOS stated through their agency, "This visit to Korea was truly like a dream. We are grateful to everyone who welcomed us warmly." They added, "As we return having learned so much, we will greet you again with a more grown-up image when we visit Korea next time."

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*This content was translated by AI.