'Shy Shy Shy' Captivated Korea.. TWICE's 'CHEER UP' Phenomenon [Choi Hye-jin's Latte]

*This content was translated by AI.

[Editor’s Note] Reporter Choi Hye-jin introduces hit songs she used to listen to during her 'Latte' days 10 years ago.

Ten years ago today, South Korea was filled with "Shy Shy Shy."

On the 25th, 2016, girl group TWICE (Nayeon, Jeongyeon, Momo, Sana, Jihyo, Mina, Dahyun, Chaeyoung, Tzuyu) released their second mini-album 'PAGE TWO'.

The title track 'CHEER UP' is an upbeat dance song featuring a bouncy melody and an adorable concept. It received immediate and widespread love for its easy-to-follow chorus and highly addictive point choreography.

At the center of the hit was member Sana's "Shy Shy Shy." While singing the part "Shy Shy Shy because I'm meeting friends," Sana pronounced it as "Shya Shya Shya" with her unpolished Korean pronunciation, making this segment a major topic of discussion.

This scene quickly spread among fans with reactions of "so cute," expanding across various SNS platforms and online communities. With Sana's expressions and choreography added, "Shya Shya Shya" evolved from a single lyric line into a popular catchphrase. At the time, "Shya Shya Shya" could be easily found not only in the music industry but throughout the entertainment world, including broadcasts and advertisements.

Amid such attention, 'CHEER UP' immediately topped major domestic music charts upon release. The response on global platforms like YouTube was also enthusiastic. The music video surpassed 400,000 views within 30 minutes of release and exceeded 13 million views in less than a week, showing a growth trajectory that surpassed their previous work 'OOH-AHH (OOH-AHH하게)'.

Weekly chart performance was also unparalleled. In particular, it reached number one on the Melon Weekly Comprehensive Chart for the first week of May 2016 (May 2–May 8). This achievement came just six months after their debut in October 2015.

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*This content was translated by AI.