'Ode to Love' Taste.. NCT WISH, Achievements Made in One Month

*This content was translated by AI.

Boy group NCT WISH (NCT Wish) is continuously breaking career highs.

▲ Album and digital sales 'double celebration' erupts… Solidifying '2026's Confident Trend' Successfully

NCT WISH drove home the nail in the coffin for solidifying their trend with their first full-length album 'Ode to Love'.

This album achieved 'three consecutive million-seller' status within one day of release, and its initial sales (sales volume in the first week after release) soared past 1.825 million copies, shattering their own previous record by far exceeding the second mini-album 'poppop' (Pop Pop) at 1.087 million copies and the third mini-album 'COLOR' (Color) at 1.395 million copies. Furthermore, securing the number one spot on various album charts, as well as topping both the album and retail album charts on the Circle Weekly Charts, they claimed a double crown, cementing their unparalleled presence.

Their digital performance was equally powerful. The title track 'Ode to Love' recorded its own highest ranking, reaching third place on Melon's Peak Top 100 and first place on HOT100, while also achieving daily 26th and weekly 30th positions. The inclusion of other tracks on the charts further proved the high level of completion across the entire album. Recently, on music shows, NCT WISH embraced the number one trophy from all three terrestrial broadcasters for the first time since their debut, demonstrating their explosive growth by simultaneously breaking career highs in both album and digital sales.

Additionally, they are receiving global love by topping the weekly music video chart on China's largest music platform QQ Music, earning 'Platinum' certification (sales exceeding 1 million yuan), securing the number one spot on Tencent Music's integrated K-pop weekly chart across five music platforms, and claiming the number one position on Japan's LINE Music weekly album chart and the AWA real-time trending chart.

▲ Flowing with the Algorithm "Ttu-ttu-ru-ttu"... Peak Online and Offline Buzz

The title track 'Ode to Love' samples the iconic humming from Cranberries' 'Ode To My Family', creating an addictive melody that anyone can easily sing along to after just one listen, attracting listeners across various age groups. Moreover, as NCT WISH is recognized as a 'Gen Z icon' who presents diverse content faster than anyone else, the 'Ode to Love' challenge, centered on the point choreography of wiping the lips and shrugging shoulders to the "Ttu-ttu-ru-ttu" rhythm, has rapidly spread with the participation of numerous artists and creators, quickly taking over the algorithm.

This momentum extended to broadcast and YouTube content as a whole. To commemorate their comeback, NCT WISH appeared on major TV variety shows such as tvN's 'Amazing Saturday', KBS 2TV's 'Men Who Cook Season 2', and 'Gag Concert', as well as various YouTube content, revealing different charms and driving buzz.

▲ A Team Loved by Brands… Proving NCT WISH's Trendiness and Influence

This momentum is also spreading to the advertising industry. NCT WISH has been selected as models for various brands spanning beauty, F&B, and fashion, proving their influence is not limited to specific areas. In particular, NCT WISH's unique refreshing energy and trendy image resonate with the tastes of the Gen Z generation, creating even stronger synergy.

Furthermore, to commemorate the release of their first full-length album, they collaborated with convenience store chain 7-Eleven, wrapping nine major stores with NCT WISH imagery and introducing various PB products utilizing their official characters 'Wishdol' and 'Witchu', thereby expanding touchpoints with consumers and raising expectations for the endless brand collaborations NCT WISH will showcase in the future.

NCT WISH will continue their hot momentum on music programs, including KBS 2TV's 'Music Bank' on the 8th, MBC's 'Show! Music Core' on the 9th, and SBS's 'Inkigayo' on the 10th.

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*This content was translated by AI.