ILLIT Becomes a Magical Girl: Transformation Succeeds

*This content was translated by AI.

The group ILLIT (Yoon, Minju, Moka, Wonhee, Iroha) has successfully undergone a new transformation.

Recently released, ILLIT's fourth mini-album 'MAMIHLAPINATAPAI' is an album that breaks stereotypes about themselves. The techno-genre title track 'It's Me' is not a choice that negates their existing identity but rather one step in the process of further enriching their musical world.

This sudden move was not unexpected. ILLIT had already declared in their previous single album 'NOT CUTE ANYMORE' that their identity is not limited to 'cuteness,' hinting at the infinite possibilities of spectrum expansion. The outstanding performance of the five members, confirmed across music genres, vocals, choreography, and styling, shone brightly in this new album as well.

Even as changes continue, ILLIT's identity grows deeper. Initially focused on 'self,' they have gradually broadened their perspective to the world, never losing their honest and bold hearts in every moment. As they look toward a wider world, the messages they wish to convey have become clearer and stronger. This naturally led to intense genres and concepts, culminating in the result 'MAMIHLAPINATAPAI.'

The unique elements associated with ILLIT remain unchanged. The lyrics that resonate with the 1020th generation despite their quirky and lively nature, and the trendy, addictive melodies are examples of this. 'ILLIT Core,' which completes any style with ILLIT's unique sensibility and aesthetics, is becoming even more distinct.

The explosive sound of 'It's Me' met with unique performances, creating powerful addictiveness and quickly spreading through word of mouth. After the music show stages for the comeback were revealed in the first week, the song soared to 46th on Melon's 'Top 100' (May 4), 36th (May 5), 20th (May 6), and 12th (May 7).

Interest in 'It's Me' knows no borders, domestic or international. The song charted at 6th on Spotify's Global 'Top Song Debut' (aggregation period May 1–3), entered Apple Music's 'Today's Top 100' Global Chart at 88th (May 4), and has been climbing daily to 75th (May 5) and 54th (May 6). The music video for the song has remained on YouTube's 'Daily Trending Music Videos' Global Chart for six consecutive days.

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*This content was translated by AI.