'BTSnomics' at this level... 'World Tour total revenue 2.7 trillion won' [Star Issue]

*This content was translated by AI.

Recently, the hottest topic in the global music market is 'BTSnomics.' BTS is creating a global economic phenomenon following Taylor Swift's 'Taylornomics.' Attention is focused on their disruptive influence, which has gone beyond the scope of K-pop to compete in records with legendary pop stars.

British news agency Reuters projected that the total revenue from BTS's world tour 'BTS WORLD TOUR 'ARIRANG'' will reach approximately $1.8 billion (about 2.7 trillion won). It explained that this figure is comparable to Taylor Swift's 'The Eras Tour,' which recorded the highest revenue in history, and Coldplay's 'Music of the Spheres World Tour.' This analysis indicates that the one-year performance revenue of Taylor Swift's 'The Eras Tour,' reported at $1.04 billion (about 1.5 trillion won) by the U.S. performance industry media Pollstar in 2023, is equivalent to BTS's tour in terms of audience density and revenue scale.

In Mexico, an economic effect surpassing that of Taylor Swift is expected. According to the Mexico City Chamber of Commerce (Canaco), the economic effect generated by four performances of 'The Eras Tour' in 2023 was approximately 1.012 billion pesos (about $58.8 million). BTS is estimated to have generated an economic effect of about 1.86 billion pesos (about $175 million) with just three performances. This figure exceeds Taylor Swift's record by approximately 83%, demonstrating BTS's ticket power and the purchasing power of their global fandom.

BTS's visit to Mexico drew the spotlight of major media outlets around the world. On the 6th (local time), Mexican President Claudia Sheinbaum announced at a press conference that she would unexpectedly open the balcony of the Presidential Palace, a symbol of the historic downtown district, for BTS. As the group appeared on the balcony for about five minutes, a spectacular scene unfolded with over 50,000 citizens filling the square. The Indian Express, India's leading daily newspaper, reported, "The balcony is a symbolic place where Joo Ro (President) greets citizens on national events or independence anniversaries. No international musician has ever appeared there with a sitting president before. BTS was the first to ascend to that spot."

The Nation, a Thai daily, stated, "It reminded people of Beatlemania in the 1960s. This refers to the time the Beatles appeared on the balcony of the St. George Hotel in Wellington, New Zealand, in 1964. It also recalls the iconic moment when Michael Jackson, the king of pop in the 1990s, appeared on a hotel balcony during his world tour and waved to countless fans." The report explained by citing examples of legendary artists, showing that BTS is reproducing the explosive influence that pop stars who were at the height of their careers in the annals of popular music history once enjoyed.

Billboard and CNN also praised the visit, stating, "BTS's visit to the Mexican Presidential Palace is an unprecedented event that has already sparked international attention," and reported on their status one after another. Beyond performance revenue, their actions have revitalized accommodation, tourism, and consumption throughout the visited cities, establishing them as an economic phenomenon. Attention is focused on the economic effects and various new records that 'BTSnomics,' standing shoulder to shoulder with legendary pop stars, will produce.

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*This content was translated by AI.