TWS gains popularity with new song 'You, You'.. Proves trendsetter status

*This content was translated by AI.

The group TWS has established itself as a 'trendsetter'.

According to Pledis Entertainment on the 11th, TWS (Shin Yu, Do-hoon, Young-jae, Han-jin, Ji-hoon, Kyung-min) has become the new face of Hyundae Pharmaceutical's dietary fiber drink brand, Myero Hwiba. Myero Hwiba explained, "TWS's healthy and refreshing vibe aligns with the brand's identity. It is significant that we selected a K-pop boy group as our model for the first time."

The game 'TWS's Ramen Shop', a reinterpretation of the nostalgic flash game 'Shu's Ramen Shop', is also a hot topic. As part of the promotion for their 5th mini-album 'No Tragedy', TWS collaborated with the popular Haetae Confectionery character 'Avatar Star Shu' to release this game. Fans are flooding in with participation and verification posts, as successfully making ramen within the limited time allows them to view the ending of the title track 'You, You' stage featuring Shu and TWS.

The 'You, You' challenge presented by TWS alongside the famous children's content 'Pinkfong' is also enjoying high popularity. Additionally, the members are active as ambassadors for casual clothing, beauty, and luxury brands.

The foundation for these successive collaborations lies in TWS's strong public appeal and high likability. Since their debut, they have quickly emerged as a top-tier group by releasing multiple hit songs within a short period. With broad recognition and a refreshing yet sophisticated image, they are evaluated as having solidified their position as 'trendsetters'. As they continue their activities, their global influence is expanding rapidly.

TWS's presence is even more pronounced in their music activities. With 'No Tragedy', they achieved a 'career high' with first-week sales (album sales within one week of release) of 1.11277 million copies. The album also reached number one on Japan's Oricon 'Daily Album Ranking' twice, including on its first day of release (May 4), confirming its powerful reach both domestically and internationally.

The 'Dda-rum Challenge', which utilizes the addictive point choreography of 'You, You', is also popular. Just like the lyrics "Dda-rum," challenges where participants mimic the other person's moves exactly or an applied version where they closely follow from behind are receiving good reactions. The challenge audio soared to second place on Instagram's 'Reels Trending Audio'.

TWS will continue their performances by appearing on Mnet's 'M Countdown' on the 14th, KBS 2TV's 'Music Bank' on the 15th, MBC's 'Show! Music Core' on the 16th, and SBS's 'Inkigayo' on the 17th.

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*This content was translated by AI.