KATSEYE stands shoulder to shoulder with Lady Gaga.. Wins two Webby Awards in the U.S.

*This content was translated by AI.

KATSEYE, a girl group under HYBE, secured two trophies at the Webby Awards, often referred to as the "Oscars of the Internet content field."

According to HYBE-Geffen Records, the group's agency, KATSEYE received a Webby Award at the 30th Webby Awards alongside GAP's "Better in Denim" campaign. Additionally, they won the People's Voice Award in the Fashion, Beauty & Lifestyle, Branded Entertainment Video & Film category, which is determined by public voting.

The Webby Awards are a prestigious international ceremony organized since 1996 by the International Academy of Digital Arts and Sciences in the United States. It selects websites, social media, apps, podcasts, advertising/PR, AI works, and figures that have exerted significant influence worldwide, highlighting achievements across the digital culture spectrum.

This year's Webby Awards recipient list included global icons such as Bad Bunny, Lionel Messi, Cardi B, Lady Gaga, Timothée Chalamet, Justin Bieber, Jimmy Fallon, Alex Warren, and Kendrick Lamar & SZA, in addition to KATSEYE. This underscores KATSEYE's established status as an artist with a strong presence not only in music but across various fields.

GAP's "Better in Denim" campaign, released in August 2025, is cited as a prime example demonstrating KATSEYE's reach. Leading with KATSEYE, the campaign video championed diversity as its core mission, embracing the individuality and charm of every person. It recorded approximately 8 billion impressions and over 400 million views at the time. Furthermore, reels featuring member interviews and behind-the-scenes footage garnered responses comparable to the main commercial, sparking the creation of numerous derivative contents by social media users.

Richard Dickson, GAP's CEO, stated during the second-quarter earnings report in September of that year, "People did not merely watch the advertisement; they actively participated in the campaign message, demonstrating that it has become a cultural phenomenon." Foreign media also highlighted the campaign as a "hymn to diversity," focusing intensely on the identity and direction of KATSEYE, which was born through Chairman Bang Si-hyeok's "K-pop methodology."

It was a phenomenon-level sensation. KATSEYE ranked second in the U.S. "Trending Musicians" category in Google's "Year in Search 2025" and appeared on the "Trending Topic US" list in YouTube's Global Culture & Trend Report 2025. On TikTok, they were selected as the "2025 Global Artist of the Year" at number one.

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*This content was translated by AI.