ZEROBASEONE, 'Ascend-' Unique Promotion.. Expanded Narrative

*This content was translated by AI.

Group ZEROBASEONE (Seo Han-bin, Kim Ji-woong, Seok Matthew, Kim Tae-rae, Park Gun-wook) is showcasing a unique promotion.

ZEROBASEONE released its sixth mini-album 'Ascend-' on the 18th. Since then, it has continued activities spanning social platforms, urban spaces, lifestyle, and book content.

Even before the release, ZEROBASEONE garnered intense interest from fans through a participatory promotion utilizing global social platforms. As a 'first in K-POP,' the group pre-released part of the title track 'TOP 5' via X (formerly Twitter)'s dynamic card feature, driving global fan participation by releasing the track upon reaching specific retweet (share) thresholds.

Notably, ZEROBASEONE's promotion extended into physical spaces, adding deeper meaning. The group planted roses with ZEROZ (official fandom name) at Seoul Botanic Park to create a symbolic space, and also planned events at N Seoul Tower, a city landmark, and Tokyo Tower to intuitively express the message of ascent conveyed through the new album.

Additionally, ZEROBASEONE received praise for attempting various collaborations. The group not only offered special benefits through a card company event for membership fans but also launched lifestyle-oriented promotions through collaborations with airlines, including external aircraft wrapping advertisements and flight ticket events.

Furthermore, ZEROBASEONE collaborated with reading and music platforms to present audiobook narration content and held an offline LINE promotion at Seoul Open Library's Reading Seoul Plaza, connecting the album's message to everyday experiences.

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*This content was translated by AI.