1st BTS, 2nd Im Young-woong, 3rd Yoo Jae-suk

*This content was translated by AI.

• Star Brand Reputation May 2026

BTS (BTS) shone in popularity by ranking first in the Star Brand Reputation for May.

According to the big data analysis of Star Brand Reputation for May 2026, the rankings were 1st BTS, 2nd Im Young-woong, and 3rd Yoo Jae-suk.

The Korea Corporate Reputation Research Institute measured 250,348,644 pieces of star brand big data collected from April 28, 2026, to May 28, 2026, through consumer behavior analysis, assessing participation index, media index, communication index, and community index. Compared to the 262,120,141 pieces of star brand big data from April, this represents a 4.49% decrease.

The top 30 in Star Brand Reputation for May 2026 were BTS, Im Young-woong, Yoo Jae-suk, Byun Woo-seok, Ryu Hyun-jin, Park Ji-hoon, IVE, Son Heung-min, BLACKPINK, aespa, TWICE, Lee Jung-hoo, Han Lo-lo, Jeon Hyun-moo, Park Ji-hyun, Lee Sang-i, SEVENTEEN, Stray Kids, Haha, Kim Do-young, Wanna One, Kim Yong-bin, Red Velvet, Park Bo-young, Gu Gyeo-hun, Ju Woo-jae, Lee Chan-won, Kim Yuna, Kim Dong-hyun, and Hwasa.

The brand ranking first, BTS, was recorded with a brand reputation index of 9,206,081. This is a 20.28% decrease compared to 11,547,433 in April. The second-place brand, Im Young-woong, recorded 6,601,432, a 1.11% decrease, while the third-place brand, Yoo Jae-suk, recorded 6,104,037, a 16.67% decrease.

Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, "According to the big data analysis of Star Brand Reputation for May 2026, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand ranked first. BTS is communicating with ARMYs worldwide through their world tour. The Im Young-woong brand secured second place while cultivating positive influence alongside the Hero Era. The Yoo Jae-suk brand, which ranked third, has become an icon of trust. Following that, the Byun Woo-seok brand in fourth place shares joys and sorrows with its fandom. The Ryu Hyun-jin brand in fifth place has become a living legend," analyzing the brands.

He continued, "Analyzing the Star Brand Category for May 2026 and the star brand big data, there was a 4.49% decrease compared to the 262,120,141 pieces of star brand big data from April. A detailed analysis shows brand consumption increased by 10.79%, brand issues rose by 4.38%, brand communication fell by 14.15%, and brand diffusion dropped by 3.91%."

The top 100 in Star Brand Reputation for May 2026 big data analysis were BTS, Im Young-woong, Yoo Jae-suk, Byun Woo-seok, Ryu Hyun-jin, Park Ji-hoon, IVE, Son Heung-min, BLACKPINK, aespa, TWICE, Lee Jung-hoo, Han Lo-lo, Jeon Hyun-moo, Park Ji-hyun, Lee Sang-i, SEVENTEEN, Stray Kids, Haha, Kim Do-young, Wanna One, Kim Yong-bin, Red Velvet, Park Bo-young, Gu Gyeo-hun, Ju Woo-jae, Lee Chan-won, Kim Yuna, Kim Dong-hyun, Hwasa, 10CM, Jeon So-young, Cortis, Kim Jong-kook, Kim Go-eun, Kim Jae-won, Shin Dong-yup, BIGBANG, Ko Yun-jeong, Heo Nam-jun, Shin Hye-sun, Park Ji-sung, Sung Si-kyung, Kang Mi-na, Kang Dong-won, Gong Myung, Psy, Lee Dae-ho, Kim Hye-yoon, LE SSERAFIM, Apink, Kim Jong-min, Kim Hye-soo, Lee Jong-seok, Ha Ji-won, Kang Ho-dong, Lee Jung-jae, Choi Hyung-woo, EXO, Rise, Jung Woo, Chae Won-bin, Gong Seung-yeon, Moon Ga-young, Kim Jun-ho, Lee Sang-min, Seo Jang-hoon, NCT, Ahn Hyo-seop, Lee Byung-hun, Kim Tae-gyun, ENHYPEN, Yoo Hae-jin, Park Bo-gum, Lee Jun-ho, Kim Ha-seong, Hatsu to Hatsu, Gong Hyo, Lee Hyo-ri, Hwang Jeong-min, Park Jung-min, Jeon Ji-hyun, Yang Hyeon-jong, Kim Min-jae, Kang Min-ho, fromis_9, Jang Yoon-jung, Choi Sung-hoon, DAY6, Park Seo-joon, Kiki, Park Jin-young, Gu Ja-wook, ILLIT, Hyun Bin, Ma Dong-seok, Ahn Jung-hwan, Swings, Ki-an 84, and Lee Jun-young.

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*This content was translated by AI.