[Official] Stop Elderly Abuse..Kim Yong-bin Appointed as 'Butterfly Stitch' Ambassador

*This content was translated by AI.

Singer Kim Yong-bin is spreading positive influence.

On the 12th, at the commemorative event for the '10th Day of Prevention of Elderly Abuse' held by the Ministry of Health and Welfare at the Grand Ballroom of Seoul Garden Hotel, Kim Yong-bin was appointed as the ambassador for the 'Prevention of Elderly Abuse Campaign: Butterfly Stitch'.

The Prevention of Elderly Abuse Campaign is a public participation campaign established to activate reporting of elderly abuse and raise social awareness. The National Elderly Protection Institution has branded and operated it as the 'Prevention of Elderly Abuse Campaign: Butterfly Stitch' since 2019, carrying out various promotional activities to prevent elderly abuse and spread a culture of reporting.

The Ministry of Health and Welfare evaluated Kim Yong-bin as an artist with high public favorability and recognition, and as a cultural icon that spans all generations. It further explained the background of the appointment, stating, "We judged him to be the right person to contribute to improving negative social perceptions of elderly abuse and to foster a positive shift in awareness for prevention and the spread of a culture of respect."

Kim Yong-bin expressed his feelings, saying, "I am grateful to be entrusted with a role that can be of help to the elderly," and added, "I will strive to raise interest and awareness regarding the prevention of elderly abuse so that all elderly people can live in an environment where they are respected and safe."

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*This content was translated by AI.