BTS 'The City Busan' Total Visitors Surpass 200,000

*This content was translated by AI.

BTS's 'homecoming' festival concluded successfully.

Held in Busan for the first time in about four years, 'BTS THE CITY ARIRANG - BUSAN' (hereinafter 'The City Busan') transformed the entire city into a festival stage to commemorate BTS's 13th debut anniversary. The project demonstrated the grandeur of a record-breaking city takeover by projecting the narrative and message of the group's new album 'ARIRANG' onto key hubs in Busan. According to Busan City's statistics, the number of visitors to key stages of 'The City Busan', including 'Love Song Lounge', 'Drone Lighting Show', and 'Port Village', exceeded 200,000.

The welcome for 'The City' began at Busan Station, the gateway for tourists. The media art wall and multi-purpose event space at Busan Station served as the first hub welcoming visitors. According to Busan City, more than 26,000 people visited the Welcome Center cumulatively from the 5th to 15.

The 'Love Song Lounge', which received a warm response at 'The City' held in Seoul, also attracted many visitors in Busan. The 'Love Song Lounge' held at Seoul Yeouido Han River Park featured busking performances and experiential content, allowing citizens and family visitors to enjoy it together. In Busan, the unique local feature of Haeundae Beach was added. With a differentiated space layout utilizing the beach scenery, it captivated 100,000 visitors. A large sand sculpture themed around 'KEEP SWIMMING', the core message of the new album's title track 'SWIM', was installed on the white sandy beach, drawing attention. Visitors enjoyed playing in the sand with Arirang patterns and Toppers while listening to BTS's music at the beach.

Approximately 28,000 people visited 'Ami Plaza' set up at The Bay 101 from the 10th to 14. Immersive content and spatial planning that captivated a large number of visitors shone brightly. Visitors experienced diverse programs from sponsors, including brand experiences, F&B, and activities. Additionally, it effectively served as a hub where people naturally gathered and rested while moving between key locations of 'The City Busan'.

Yachts wrapped with images related to 'The City Busan' were completely sold out, with all 700 seats booked. Visitors enjoyed a unique journey sailing through Haeundae and the Gwangalli Bridge area while listening to BTS's music. Especially during the night tour, they enjoyed a rare experience of watching a 1,000-drone show illuminating the Gwangalli night sky from the sea, alongside yacht lighting and fireworks. The drone show precisely implemented the core messages of 'ARIRANG' tracks, including 'SWIM', in the sky. Approximately 54,000 people gathered at Gwangalli white sandy beach over the two days the drone show was held.

The night of Busan was dyed in the key color of 'ARIRANG'. Major landmark bridges and facilities representing Busan, including Gwangalli Bridge, Nuri Maru, Hwangnyeongsan Transmission Tower, Busan Port Bridge, and Suyeong River Human Bridge, simultaneously lit up with red scenic lighting. During the day, experiential content illuminated Busan, and at night, brilliant media art made both day and night in Busan shine red.

'The City Busan' significantly contributed to revitalizing the local economy by organically connecting marine and tourism assets with daily infrastructure. A total of 12 companies' F&B partnerships were launched, including local brands, and a total of 26 menus were developed in collaboration with them. The average daily sales of souvenir shops at three locations—Busan Station, Gwangalli, and Haeundae—from the 11th to 14 increased by 136% compared to the same period last year. In particular, sales at the Busan Station location on the 14th surged by 316% compared to the average for the same month last year.

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*This content was translated by AI.