ASC2NT releases new song 'Traffic Light in Front of the Convenience Store' today (16th).. Evoking 'fresh youth'

*This content was translated by AI.

Group ASC2NT has returned.

On the 16th at 6 p.m., ASC2NT released their second digital single, "Traffic Light in Front of the Convenience Store," via various online music platforms.

"Traffic Light in Front of the Convenience Store" is the third installment of ASC2NT's "Four Seasons" project, marking their first digital single release in approximately five months since their debut mini-album "STILL : I" was released in February. Through this song, ASC2NT captures the familiar yet heart-pounding moment in front of a convenience store on a summer night.

In line with the rapidly growing virtual market where ASC2NT has gained public attention, the group recently unveiled an animated version music video for "Traffic Light in Front of the Convenience Store," featuring character-based members. New Ways Company stated, "As part of the HYBE-led strategy, we will build a worldview that blends reality and fantasy, creating a new universe unique to ASC2NT."

Notably, ASC2NT further enhanced the song's uniqueness by using traffic light colors as symbols for three distinct emotions. From the green light representing the excitement of beginnings, to the yellow light symbolizing the cautious 'treading water' phase of mutual affection, and finally the red light expressing the wish that this moment never ends, ASC2NT captivated listeners with lyrics that metaphorically compare the subtle emotional shifts before love to a traffic light.

Adding to this, the comfortable yet nostalgic melody perfectly evokes the atmosphere and air of a summer night commute home, promising to become an essential addition to listeners' playlists.

Furthermore, New Ways Company announced plans to expand ASC2NT's new animated worldview in the future, drawing global fan interest. Through this animated music video, the company aims not only to release new merchandise (MD) but also to provide a special experience allowing fans to directly own elements from the ASC2NT universe, going beyond mere visual enjoyment. This reflects their vision to diversify and expand into various areas of IP business.

Meanwhile, ASC2NT is accelerating preparations for a comeback album in the second half of the year. Following the successful fan meeting held in Indonesia on the 10th, they will meet global fans at upcoming events including a fan meeting in Taiwan and a performance stage at the Toronto Festival in Canada.

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*This content was translated by AI.