1st RESCENE Won-i, 2nd Curtis Geon-ho, 3rd ILLIT Won-hee

*This content was translated by AI.

• New Idol Personal Brand Reputation August 2026

RESCENE's Won-i shone in popularity by ranking first in the August new idol personal brand reputation.

The Korea Corporate Reputation Research Institute analyzed RESCENE Won-i as the number one brand in terms of brand reputation for August 2026 based on big data analysis of new idol personal brands. Curtis Geon-ho and ILLIT Won-hee ranked second and third, respectively, and the big data used in the analysis increased by 60.53% compared to the previous month.

The institute extracted 17,927,629 pieces of big data on new idol personal brands from July 5, 2026, to August 5, 2026. This represents an increase of 6,759,550 compared to the 11,168,079 items aggregated last month.

The top 30 were ranked as follows: RESCENE Won-i, Curtis Geon-ho, ILLIT Won-hee, RESCENE Minami, RESCENE Jena, RESCENE Live, RESCENE May, Curtis Ju-hoon, Miyao Anna, ILLIT Min-ju, TOURS Do-hoon, Curtis Sung-hyun, Curtis James, ILLIT Moka, Hatsuharu Ian, Hatsuharu Jiwoo, Kiki Ha-eum, Curtis Martin, TOURS Shin-yu, TOURS Ji-hoon, TOURS Young-jae, AtHeart Na-hyun, Hatsuharu Yuha, ILLIT Yuna, Hatsuharu Stella, Hatsuharu Eina, Hatsuharu Carmen, Hatsuharu Yeon, Hatsuharu Ju-eun, and BabyMonster Ah-hyun.

The brand reputation index for the number one RESCENE Won-i brand was analyzed at 2,508,173, with a participation index of 794,970, media index of 476,137, communication index of 678,208, and community index of 558,858. This marks a 58.25% increase from the brand reputation index of 1,584,988 recorded last month.

The number two Curtis Geon-ho brand recorded a brand reputation index of 1,429,603, with a participation index of 178,200, media index of 212,006, communication index of 556,534, and community index of 482,863. This is an increase of 117.18% compared to the 658,251 from last month. The number three ILLIT Won-hee brand had a brand reputation index of 1,406,679, with a participation index of 157,018, media index of 299,796, communication index of 534,930, and community index of 421,236. This represents a 62.18% increase from the 867,347 recorded last month.

The number four RESCENE Minami brand had a brand reputation index of 1,343,118, an increase of 34.81% from last month, and the number five RESCENE Jena brand reached 1,137,350, an increase of 89.58%.

The brand reputation index is a metric created through big data analysis of brands. New idol personal brand reputation is calculated by measuring participation index, media index, communication index, and community index within the integrated brand category of boy groups and girl groups, and also includes qualitative evaluations from brand reputation monitors.

Koo Chang-hwan, president of the Korea Corporate Reputation Research Institute, explained, "In the August 2026 new idol personal brand reputation ranking, the RESCENE Won-i brand recorded first place. Analyzing the new idol personal brand category shows a 60.53% increase compared to the 11,168,079 pieces of big data for new idol personal brands in July last month. A detailed analysis reveals that brand consumption increased by 13.61%, brand issues by 22.62%, brand communication by 90.18%, and brand diffusion by 136.36%."

He added, "The RESCENE Won-i brand, which recorded first place in the August 2026 new idol personal brand reputation ranking, showed high scores for 'confident,' 'support,' and 'cute' in link analysis, while 'Love Attack,' 'Anwoljalbu,' and 'Remain' appeared prominently in keyword analysis. In the positive-negative ratio analysis, it recorded a positive ratio of 92.60%."

The August 2026 new idol personal brand reputation analysis covered RESCENE Won-i, Curtis Geon-ho, ILLIT Won-hee, RESCENE Minami, RESCENE Jena, RESCENE Live, RESCENE May, Curtis Ju-hoon, Miyao Anna, ILLIT Min-ju, TOURS Do-hoon, Curtis Sung-hyun, Curtis James, ILLIT Moka, Hatsuharu Ian, Hatsuharu Jiwoo, Kiki Ha-eum, Curtis Martin, TOURS Shin-yu, TOURS Ji-hoon, TOURS Young-jae, AtHeart Na-hyun, Hatsuharu Yuha, ILLIT Yuna, Hatsuharu Stella, Hatsuharu Eina, Hatsuharu Carmen, Hatsuharu Yeon, Hatsuharu Ju-eun, BabyMonster Ah-hyun, ILLIT Iroha, Miyao Gawon, Kickflip Dong-hyeon, Izna Bang Jimin, TOURS Kyung-min, Miyao Ella, BabyMonster Asa, Miyao Su-in, CatsEye Yoon-chae, BabyMonster Lami, Izna Mai, BabyMonster Laura, BabyMonster Luka, Izna Choi Jung-eun, Kiki Kiya, Izna Yu-sarang, CatsEye Daniela, Kiki Isul, Izna Coco, Kickflip Gye-hoon, Kiki Ji-yu, TOURS Han-jin, Izna Jeong Se-bi, CatsEye Lara, CatsEye Sophia, Kickflip Dong-hwa, Nine Steven, CatsEye Megan, Kiki Su-i, Nine Cha-ung-gi, Nine Park Ju-won, Nine Seo Jung-woo, Miyao Narin, Yunes Im Seo-won, AtHeart Bom, Nine Z-eun, AtHeart A-rin, Nexji Tomoya, Nexji Haru, and Nine Zhang Shuai-bo.

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*This content was translated by AI.