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- Brand Reputation of Rookie Idol Groups, November 2026

Girl group Rescene (RESCENE) has once again demonstrated its mainstream popularity by ranking first in the November brand reputation of rookie idol groups.
The Korea Business Reputation Research Institute analyzed that Rescene recorded a brand reputation index of 7,898,338 to take first place in the November 2026 brand reputation of rookie idol groups. Although Rescene’s index decreased by 1.97% from 8,057,217 in the previous month, it maintained its lead.


Second place was CORTIS with a brand reputation index of 3,369,825, and third place was Hearts2Hearts with 2,898,23. CORTIS rose by 34.21% from the previous month, while Hearts2Hearts increased by 146.05%. ILLIT ranked fourth with 1,588,367, and KIKI fifth with 1,341,585, representing increases of 126.71% and 16.72%, respectively, compared to the previous month.

This analysis was conducted based on 25,235,091 pieces of brand big data extracted from rookie idol groups between October 4 and November 4, 2026. This figure represents a 12.84% increase from the previous month’s analysis volume of 22,363,066. The study measures and analyzes participation index, media index, communication index, and community index for boy groups and girl groups who debuted after 2023.

From sixth place onward, the rankings were as follows: TWS, IZNA, A2O LITE, Miya-o, Twiced, BABYMONSTER, ALPHA DRIVE ONE, KATSEYE, UNIS, Kickflip, Youthphere, Ahop, Longshot, Identity, X-Love, Newbeat, Keybitup, Artemis, Andouble, Navillera, Sophia, Genius, Candy Shop, Eight, and Void.
Director Gu Chang-hwan of the Korea Business Reputation Research Institute stated, “The Rescene brand, which ranked first in the November 2026 rookie idol group brand reputation, showed high scores for ‘comeback’, ‘cheer on’, and ‘purchase’ in link analysis, while ‘Pulse’, ‘Alwonjalbu’, and ‘With’ scored high in keyword analysis. In positive-negative ratio analysis, it recorded a positive ratio of 92.24%.”

The November 2026 brand reputation analysis of rookie idol groups analyzed Rescene, CORTIS, Hearts2Hearts, ILLIT, KIKI, TWS, IZNA, A2O LITE, Miya-o, Twiced, BABYMONSTER, ALPHA DRIVE ONE, KATSEYE, UNIS, Kickflip, Youthphere, Ahop, Longshot, Identity, X-Love, Newbeat, Keybitup, Artemis, Andouble, Navillera, Sophia, Genius, Candy Shop, Eight, Void, Tracer, Close Your Eyes, Unchild, Say My Name, Nowa Days, At Heart, Nexz, Vib, Kiras, Chaser, I Did, If I, Baby Don’t Cry, Hitz, Daily Direction, Lunite, Heart of Woman, Nuera, STWIT, and Yours.
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*This content was translated by AI.View Original

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