IVE, "Looks Can Kill" Challenge Surpasses 100 Million Cumulative Views... An Yujin's "Quick Silver" Draws Attention

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The group IVE (IVE: An Yujin, Gaeul, Rei, Jang Won-young, Liz, Lee Seo) is garnering global popularity through the challenge for their new song "Looks Can Kill."

IVE officially released its new mini-album "Looks Can Kill" on the 26th and is actively carrying out comeback activities. According to its agency Starship Entertainment, the cumulative view count of the "Looks Can Kill" challenge videos published on official social media platforms, including the global content platform TikTok, has surpassed 100 million.

The group is drawing attention by creating an optical illusion effect through rapid choreography transitions reminiscent of An Yujin's "Quick Silver" (a character from the movie "X-Men" possessing super-speed movement abilities). The "Gini Uri Gwaet-eo" meme, derived from the lyrics "Gwaenchi Uri Gwaet-eo," and the so-called "Kkeung-sit Kkeung-sit Part," which features cute movements, are inducing repeated playback.

The challenge relay with artists is also a topic of conversation. The dance challenge utilizing the new song's point choreography, the "Jeo-geok Dance," has featured actors including Lee Sang-i, MEOVV's Ga-won, IDID's Jang Yong-hoon and Kim Min-jae, &TEAM's Ui-ju, AEN's Ha-ru and Kai-ra, NCT's Xeno and Jae-min, izna's Bang Ji-gmin, CRAVITY's Hyeong-jun, KiiiKiii's Lee Sol, Ha-eum, and Kiya, KickFlip's Gye-hoon, TUIDE's Saki and Se-a, PLAVE's Ye-jun, Hearts2Hearts' Ji-woo and Eina, singer Lee Young-ji, dancers Shimizu, Jamie, and In-gyu, and creator Seung-heon-ssu.

Separately from the dance challenge, the "eyebeam" version is also drawing attention with its hero concept, featuring participants such as ONEW's On-yu, ALLDAY PROJECT's Yeong-seo, broadcasters Yoo Byung-jae, Jeon Hyun-moo, Joo Woo-jae, and Heo Kyung-hwan, Japanese musicians BE:FIRST's Junon and Ikura, and CUTIE STREET's Itakura Kana.

Vocal challenges that reinterpret the chorus of the new song are also pouring in. Glen Check, 10CM, N.Flying's Yoo Hui-seung, WOODZ, george, and Han Roro have participated with their unique vocal abilities, gaining popularity.

Amid the challenge craze, a Search Hub has been set up on the global content platform TikTok where users can view various contents of the new song "Looks Can Kill" at a glance by searching for "IVE." In addition to challenge videos, the diverse [contents] of the new album allow fans to enjoy "Looks Can Kill" from multiple angles, further fueling the heat around the new track.

The title track "Looks Can Kill" is an electronic dance pop song characterized by a heavy bass and dynamic beats. It conveys the message that anyone can become a hero in their own life, infused with IVE's signature confident energy. IVE released its new mini-album "Looks Can Kill" on the 26th and is currently promoting the title track of the same name.

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*This content was translated by AI.View Original