[Official] YG to Build Google AI Collaboration Platform... "To Hold Internal Hackathon"

*This content was translated by AI.

YG Entertainment has established a work innovation system based on AI agents.

On the 28th, YG Entertainment announced that it is completing a next-generation work ecosystem that combines process automation based on department-specific AI agents with a robust enterprise security environment to simultaneously enhance practical productivity and employees' AI capabilities.

The company has built an enterprise AI collaboration platform based on Google Workspace's AI solution "Gemini" and is accelerating work innovation across the organization.

The newly established platform is characterized by the organic integration of core internal collaboration tools such as Gmail, Google Docs, Google Sheets, and Google Drive with AI solutions. Through this, complex internal work processes such as data analysis and workflow automation have been significantly optimized.

In particular, multi-modal AI technology tailored to the characteristics of the entertainment industry is being actively utilized. By supporting the integrated analysis and generation of multidimensional data including images, videos, and music, it has become possible to drastically reduce the time required for initial creative planning stages such as ideation, concept meetings, and the production of storyboards and scripts.

Furthermore, a high-performance AI security system has been established to safely protect key assets of the entertainment industry, including artist IP, contracts, and sales data. A "YG-exclusive tenant" environment with an independent security structure that prevents input data from being used for external model training has been created, fundamentally blocking the risk of sensitive data leaks.

As the first in the entertainment industry to introduce an advanced AI platform system, YG Entertainment is not only focusing on infrastructure construction but also accelerating the internalization of organizational culture to strengthen employees' AI capabilities. While continuously promoting company-wide briefings, specialized usage case sharing sessions, and hands-on workshops, the company is also holding internal hackathons where members directly plan and implement practical AI agents, expanding a voluntary AI utilization ecosystem.

A YG Entertainment representative stated, "The establishment of this enterprise AI platform goes beyond simply introducing AI tools; it signifies the completion of a next-generation work innovation system that ensures both security and efficiency." The representative added, "We will continue to develop an AI-centered way of working so that employees can focus their capabilities on creative content production."

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*This content was translated by AI.