The Reason Behind BIGBANG's Concert Brilliance.. YG Entertainment Fully Launches Renewable Energy Adoption

*This content was translated by AI.

YG Entertainment has set a new standard for the performance industry.

From the 21st to the 23rd of last month, YG Entertainment held 'Coupang Play and BIGBANG 2026-2027 WORLD TOUR < XX : COSMOS > IN GOYANG', operating a mobile solar-powered rest area at the venue.

Solar panels installed in the booth generated 16,534kWh of electricity, supplying approximately 83% of the booth's operational power through solar generation, confirming the potential for renewable energy use. In particular, interactive programs such as power-generating bicycle races encouraged fans to participate directly, earning evaluations that this presented new possibilities for energy management strategies that the performance industry should aspire to.

Efforts to expand access to performances also stood out. As part of the 'Universal Stage Project: Barrier-Free Performances Enjoyed by All', which has been promoted in collaboration with Warm Journey since last year, infrastructure improvements were made at the venue for this event as well. Seat numbers were added to wheelchair seats that previously lacked them, and intuitive guide text and pictograms were installed in restrooms for people with disabilities to enhance audience convenience. Additionally, accessibility support items were prepared for rental by those in need, braille and print hybrid leaflets were distributed for visually impaired individuals, and dedicated support staff were deployed, raising the quality of the viewing experience to a new level.

YG Entertainment plans to not only improve accessibility facilities for performances by its own artists but also for small-scale performance art venues, aiming to spread sustainable performance culture.

Previously, in 2024, YG Entertainment became the first in Korea's entertainment industry to publish a 'Sustainable Performance Report', establishing and developing 'Seven Principles'. A YG Entertainment representative stated, "The value that K-pop performances bring to global fans goes beyond music," adding, "Building on the strength of being a 'home of performances,' we will do our utmost to create an environment where anyone can enjoy performances without discrimination."

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*This content was translated by AI.