1st BTS, 2nd BIGBANG, 3rd ATEEZ

*This content was translated by AI.

• Boy Group Brand Reputation September 2026

The group BTS rose to first place in the September boy group brand reputation rankings, shining with its popularity.

According to big data analysis results of the September 2026 boy group brand reputation released by the Korea Corporate Reputation Research Institute on September 12, BTS took first place. BIGBANG came in second, and ATEEZ took third. Following them were Cortis in fourth and SEVENTEEN in fifth.

The big data for boy group brands measured from the 12th to September 12 totaled 54,078,089 cases, an increase of 9.11% compared to the previous month's 49,563,643 cases.

The brand reputation index is a metric created by analyzing brand big data based on the premise that consumers' online habits influence brand consumption. Boy group brand reputation analysis measures positive and negative evaluations, media interest, and consumer interest and communication volume through participation index, media index, communication index, and community index. It also includes brand reputation recommendation data participated in by consumers in the weighting.

The September 2026 boy group brand reputation top 30 are BTS, BIGBANG, ATEEZ, Cortis, SEVENTEEN, Stray Kids, TVXQ, NCT, EXO, SHINee, ENHYPEN, INFINITE, TO1, Wanna One, Rise, Super Junior, Monsta X, Tomorrow X Together, Boy Next Door, BTOB, Astro, Alpha Drive One, IDIT, Zero Base One, X1, Highlight, TREASURE, The Boyz, 2PM, and Shinhwa.

The BTS brand recorded a brand reputation index of 6,633,651 with a participation index of 102,956, media index of 815,650, communication index of 2,078,382, and community index of 3,636,664. This represents a 38.75% decrease compared to last month's brand reputation index of 10,832,35.

Second-place BIGBANG recorded a brand reputation index of 4,162,542, an increase of 103.6% from the previous month. Third-place ATEEZ rose by 48.59% to 3,981,28, fourth-place Cortis increased by 45.45% to 3,655,034, and fifth-place SEVENTEEN climbed by 65.74% to 3,529,483.

Koo Chang-hwan, president of the Korea Corporate Reputation Research Institute, stated, "In the big data analysis for September 2026 boy group brand reputation, the BTS brand that recorded first place showed high analysis for 'record,' 'dedicate,' and 'long run' in link analysis. In keyword analysis, 'Arirang,' 'ARMY,' and 'North American tour' were highly analyzed."

The September 2026 boy group brand reputation analysis included BTS, BIGBANG, ATEEZ, Cortis, SEVENTEEN, Stray Kids, TVXQ, NCT, EXO, SHINee, ENHYPEN, INFINITE, TO1, Wanna One, Rise, Super Junior, Monsta X, Tomorrow X Together, Boy Next Door, BTOB, Astro, Alpha Drive One, IDIT, Zero Base One, X1, Highlight, TREASURE, The Boyz, 2PM, Shinhwa, ONF, Kickflip, SF9, Xdinary Heroes, 2AM, Identity, Block B, Pentagon, CRAVITY, GOT7, Nine, B1A4, FT Island, VIXX, P1Harmony, TEEN TOP, Verivery, NEXZ, The Wind, and Weeekly.

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*This content was translated by AI.