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Singer AOORA is sparking a Hallyu boom in India.
Last month, AOORA took the stage as the headliner at "Antaragni '26," held at IIT Kanpur, one of India's most prestigious institutes of technology.
Stepping onto the stage that day as a representative Korean artist, AOORA delivered a powerful K-pop performance alongside Bollywood and regional Indian music.
In particular, AOORA not only showcased music from northern India but also heated up the venue with a "Shiva Shivam" performance inspired by Lord Shiva. As a sudden downpour began and then stopped during the show, local audiences reacted with emotion, saying, "It feels like the blessings of Lord Shiva have descended."
Meanwhile, "Antaragni," which began in 1965 and is now in its 61st edition, is Asia's largest university cultural festival, with more than 400 universities across India participating and over 160,000 visitors recorded annually.
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*This content was translated by AI.View Original
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