[Official] SM Entertainment Receives Presidential Commendation at the "2026 Korea National Sharing Award"

*This content was translated by AI.View Original

SM Entertainment (hereinafter referred to as SM, co-CEOs Jang Cheol-hyuk and Tak Young-jun) was awarded a Presidential Commendation in recognition of its contributions to the spread of sharing culture and the creation of social value through social contribution activities.

SM received the honor of the Presidential Commendation at the "2026 Korea National Sharing Award" ceremony, held on the 5th at the KBS New Building Public Hall.

Jang Cheol-hyuk, co-CEO of SM, who attended as the recipient, stated, "This award was made possible thanks to our employees and artists who deeply empathized with the value of sharing and voluntarily participated, as well as our partner institutions that have been steadfast companions." He added, "SM will continue to open a sustainable future where everyone can smile together through music and culture."

Now in its 15th year, the "Korea National Sharing Award" is the most prestigious ceremony in the field of social contribution, jointly hosted by the Ministry of Health and Welfare, the Korea Broadcasting System (KBS), and the Chungmu Foundation. Every year, it commends individuals and organizations that have made outstanding contributions to improving public welfare by consistently practicing sharing activities in the areas of human and material support, as well as life-sharing.

Since establishing its social contribution brand "SMile" in 2014, SM has supported approximately 250,000 vulnerable groups and future generations both domestically and internationally over the past 12 years, based on its expertise in culture and the arts. The company has established a virtuous cycle of human sharing where artists, employees, and beneficiaries participate together in activities such as cultivating young musical talents, supporting cultural access for vulnerable groups, and conserving biodiversity.

SM has also established the Smile Music Festival as a representative domestic model for youth culture and arts social contribution, leveraging its music expertise and infrastructure. The program is contributing to practical career advancement, with graduates not only advancing to arts high schools and universities but also entering professional roles in the arts field, such as singers and session musicians.

SM is engaged in various social contribution activities, including the "SMile Social Service Corps," where employees across all affiliates and artists practice sharing activities; the "SMile for U" campaign, an integrated music education program for Asian children linked with UNICEF Korea; the creation and maintenance of "Gwangya Forest" for urban biodiversity conservation; and the "Smile WoW Art School," a K-POP specialized education program for children and adolescents with cochlear implants and hearing aids.

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*This content was translated by AI.View Original