Virtual artist 'Ari' debuts in the music industry on the 11th, with EXI's E.sha participating as a featured artist

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Virtual IP company Royal Universe is set to unveil its first virtual artist, Ari.

Ari will release her first digital single, 'HINT,' on the 11th at 6 p.m. through various music streaming platforms, marking the beginning of her full-fledged musical activities.

Ari is a virtual artist with a unique backstory: she was once a starfish living on the mysterious island of Tamra, but was born in human form after merging with a yellow soul stone called 'Amber.' She came to Earth with the help of Wavia, an emotion researcher belonging to the secret organization RUX, to resolve the threats facing Tamra. She embarks on a special journey to collect emotional energy known as 'Cheongyeom' (Blue Flame).

In particular, Ari forms an unexpected bond with 'EXI' at a K-pop gacha shop she visits under Wavia's guidance. EXI is a red fox character who serves as an S-rank secret agent for RUX and the manager of the girl group X:IN, currently carrying out a mission to collect 'Cheongyeom' on Earth. The meeting of these two characters with different backgrounds serves as a catalyst that connects Royal Universe's expanded worldview into a cohesive whole.

Ari's debut track, 'HINT,' captures the excitement before meeting someone and the moments when they begin to understand each other's feelings. It playfully explores the anticipation of new connections, the signals of affection discovered in small words and actions, and the growing palpitations through Ari's signature bright and pure sensibility.

Additionally, E.sha, a member of X:IN, participated as a featured artist, harmonizing musically with Ari. Global fan response is anticipated, given that the storytelling of characters within the worldview has been expanded and realized into an actual music project.

This project holds particular significance as Royal Universe's first virtual artist music project. Royal Universe plans to actively expand its virtual IP business by combining character-specific worldviews, music, and diverse content, starting with the release of Ari's debut single.

A Royal Universe official stated, "As Ari is the first virtual artist presented by Royal Universe, she will continue to expand her own unique worldview through music and a variety of content in the future." The official added, "We plan to continuously showcase new attempts utilizing virtual IP, including innovative collaborations with various artists. We ask for your continued interest and anticipation."

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*This content was translated by AI.View Original