Early bird tickets for season 2 of "Ultra Department Store Seoul" will be opened at an exhibition featuring "My Style."

*This content was translated by AI.

"Ultra Department Store Seoul," a content experience exhibition hosted and organized by Urban Play, a city content company, opened early bird tickets for the season 2 exhibition.

Season 2 exhibition will open at DDP on February 6. Under the theme of "Post-Subculture," this exhibition sheds light on the phenomenon that tastes and identities extend beyond the boundaries of non-mainstream culture to consumption, content, and even culture. Ultra Department Store Seoul was designed as an exhibition that expanded the concept of a department store by selecting and experiencing contents and tastes, not as a space for selecting items. The contents of brands and creators are collected so that visitors can choose on their own and experience the process of expanding their taste into content and culture.

The Season 2 exhibition is designed to explore taste as a flow of 'discovery-collection-consumption'. It is composed of spaces that reflect different roles and gazes, such as "FINDER," "COLLECTOR," and "CUSTOMER," and the contents and experience elements of audience participation are further strengthened. The process of selecting and recording the visitors themselves will provide an experience that becomes part of the exhibition.

Season 1 performance, which is currently underway, is also drawing attention. Season 1 'Hyper Algorithm', which is operated by DDP, was ranked at the top of the exhibition rankings of major reservation destinations due to the voluntary spread of viral content. It is being extended until January 25th, attracting attention from the trend-sensitive audience such as the MZ generation and foreign visitors.

Season 2 early bird tickets can be purchased at reservation sites such as NOL tickets, Naver, and Kakao reservations at a 30% discount from January 12.

"Season 2 is an exhibition that focuses on the current trend in which tastes and identities operate as the center of culture, not the periphery anymore," an Ultra Department Store official said. "We wanted to implement the process of choosing, collecting, and creating our own tastes as a space, going beyond consuming recommended tastes." "Based on the audience's reaction and immersion experience confirmed through Season 1, Season 2 will further strengthen the density of participation and choice," he said.

Detailed information on exhibitions and tickets can be found on Ultra Department Store's official website and Instagram.

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*This content was translated by AI.