* Translated by Papago

Starnews

'WE LOVE JIN' BTS Jin' Comeback BTS JIN Brand Support Open 'Explosion'

Published :

Mun Wansik

*This content was translated by AI.

With BTS (BTS) set to make a full comeback on March 20, fans' passion for member Jin and brand companies' celebration fever decorated Gwanghwamun area. Advertisements by Jin's fandom and brands that Jin is working as an ambassador are released one after another, raising the atmosphere of the comeback to the fullest.

Jin's Korean fan account, Jin_fantree, said it will simultaneously advertise media of Cheonggye Korea Building and parking tower at Gwanghwamun Cheonggye Square to mark BTS THE COMEBACK LIVE 'ARIRANG.' The commercials, which will run from March 19 to 21, will light up the area around Cheonggye Square to celebrate Jin's comeback.

Additionally, a separate media advertisement plan was also revealed at Sejongro Intersection, a key transportation hub in Gwanghwamun, transforming the center of the city into Jin's comeback stage. Ginni Pantry received a great response by encouraging fans to participate, saying, "We convey our support from the center of Seoul."

Brands that Jin is working as an ambassador also welcomed him and continued to actively support him by joining the comeback fever. Amore Pacific's beauty brand "LANEIGE" introduced a large outdoor video advertisement with Jin's face embedded in KT Square in Gwanghwamun. Laneige's official SNS account posted a photo of the ad taken by a fan, saying, "It's just beautiful, gorgeous, proud...He also drew attention by showing his affection for Ambassador Jean by leaving a comment saying, "Wallwahan."

Dongwon F&B also joined the celebration ranks by selling an additional "Dongwon Tuna Super Edition Gift Set" in collaboration with Jin at the K-style curation space "Taste of Shinsegae" at Shinsegae Myeong-dong branch. The move by brands that have continued their relationship with Jin as an embassurer is further revealing its meaning by sharing the special moment of the singer's comeback with fans.

Another highlight created by fans' passion and love for Jin is Gwanghwamun advertising on the character-type fandom platform Kiwing. The advertisement, which was sent to Gwanghwamun's mega digital signage (LUX) for three days as a reward, overwhelmingly topped the individual category of Jin on the Kiwing platform and revealed the fans' affection for Jin with the phrase "WE LOVE JIN, JIN ON LETFLIX" along with the Admiral Yi Sun-shin Award. Gwanghwamun has become a symbolic place to celebrate Jin's comeback as the official account of the Seoul Metropolitan Government (@seoul_4k) shared the photo, saying, "BTS comeback, countdown that began in Seoul."

The enthusiasm for Jin's comeback, which returns as a whole BTS following his solo career, erupted simultaneously throughout downtown Seoul, filling the streets of Gwanghwamun with love for Jin. Ahead of the comeback live, which will air on March 20, fans are excited to see another side of Jin.

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*This content was translated by AI.

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