*This content was translated by AI.
The "New York Baglers Museum," which imitates a famous Korean bakery company in central Shanghai, China, is doing business, which is controversial.
Seo Kyung-duk, a professor at Sungshin Women's University, said, "We have received various reports since China's Mumuso and Onlyyoung recently became a big controversy by imitating Korean companies," adding, "We are copying Korean bakeries."
In particular, it is located right across from the Shanghai Provisional Government Building, raising eyebrows among many Korean tourists.
Professor Seo said, "It was a company that imitated Korea's famous bakery because the overall interior atmosphere, menu, and wrapping paper were similar."
"After further investigation, we found that not only Shanghai but also other cities such as Beijing and Soju were already operating stores," he added.
Recently, a store called "ONLYYOUNG" that imitates Korea's leading beauty editing shop "Olive Young" appeared in Changsha, China, causing great controversy.
In addition, controversy arose after it was discovered that Chinese household goods distributor MUMUSO used "KOREA" or the abbreviation "KR" on the store's sign to mislead it as if it were a Korean company.
Professor Seo pointed out, "As Korea's brand value has risen worldwide, it is a typical trick to attract consumers by deceiving them as if they were Korean-related stores."
"There is a limit to the response of related companies alone," he said. "It is time for government-level cooperation in protecting intellectual property rights and linking local law enforcement."
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*This content was translated by AI.
