Donghaeng Media Sidae Forum to Hold 'K-Culture × Tech: The Path to Sustainable Growth' [Official]

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• Lee Soo-man of A2O Entertainment to Deliver Keynote Address

Comprehensive daily newspaper Donghaeng Media Sidae (hereinafter Sidae) will host the 'Sidae Forum' on the 21st at 3 p.m. at the Seoul Sebith Island Convention Center, themed 'K-Culture × Tech: The Path to Sustainable Growth.'

According to Sidae, Lee Soo-man, a cultural pioneer who established the framework of the K-pop production system and serves as Key Producer and Visionary Leader at A2O Entertainment, will deliver the keynote address. The producer will outline the next 30 years of K-culture based on his more than three decades of experience leading the K-pop industry, under the theme 'Human Creativity and the Future of K-Culture.'

After working as a singer and broadcaster, Producer Lee founded SM Entertainment, weaving casting, training, producing, debut, and global expansion into a single system to create the framework for K-pop production. After leaving SM in 2023, he established A2O Entertainment, where he has been experimenting with new production systems that combine AI and technology. As generative AI, virtual artists, and fandom platforms are reshaping the structure of the content industry, he is set to present a direction for K-culture.

Producer Lee Soo-man graduated from Seoul National University and majored in computer engineering at the graduate school of California State University (CSU) in the United States. Referring to himself as "a musician and an IT man," he has emphasized the convergence of culture and technology, and also served as a Visiting Professor in the Department of Computer Science at KAIST. A2O recently places AI, avatars, and new filming and production technologies at the core of its content strategy.

◆Part 1 = Video Creation Transformed by AI

The forum is divided into two parts. Part 1 will feature Producer Lee's keynote address, followed by a focus on AI-based video creation.

Cecilia Sen, CEO of Utopia Studio, a global AI video specialist company, will speak on 'AI-Native Studios: The Convergence of Technology and Production.'

Kim Geul-gyun, a motion graphics designer and director (Apple TV Content Team), will explain 'Creation in the AI Era: Changes in Content Production Methods.' Director Kim received an Emmy Award in 2024 for producing the main title of the drama 'The Last of Us.'

◆Part 2 = Related Industries Expanded by K-Pop

In Part 2, attention will be paid to the phenomenon of trends led by K-pop spreading to related industries such as lifestyle, beauty, and physical AI, with new cultural leaders appearing as speakers.

Yoon Sang-bo, Vice President of Galaxy Corporation, which is the agency for singer G-Dragon and operates the 'Robot Park' in Gangdong-gu, Seoul, will speak on 'The Expansion of Entertech Utilizing Robots.' He will also introduce related projects such as humanoid robot idols and robot fashion shows.

Shin Jae-ha, Vice President of APR, a leading global K-beauty company, will discuss 'Expanding the K-Beauty Paradigm Through Technological Innovation.'

Lee Seung-jin, Vice President of Musinsa (MUSINSA), which leads the domestic fashion and beauty lifestyle ecosystem, will look into the present and future of 'K-Lifestyle Launched by K-Culture.'

Sidae aims to be a deliberative media outlet with the motto 'Respected Individuals, Prosperous South Korea,' opening a new path for journalism. The media holding company Brilliant Korea, to which Sidae belongs, independently operates NEWS1, NEWSIS, Money Today, MTN (MTN), StarNews, and ZDNet, among others. theBell is also an affiliated company.

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*This content was translated by AI.View Original