Soundok Digitizes Festival Audience Reaction Data to Expand 'Performance Measurement' in Concert Marketing

*This content was translated by AI.View Original

Music social networking service (SNS) platform Soundok (CEO Kim Hyun-soo) is connecting on-site audience experiences at major domestic concerts and festivals with music streaming through partnerships. The company enhances audience convenience with features such as mobile timetables and setlist saving, while also supporting the use of reaction data generated during the service for festival planning and concert marketing.

Soundok has collaborated with major domestic concert and festival organizers to provide mobile timetable and setlist saving services, reaching a cumulative audience of 60,000 at events where the service was introduced. By linking on-site reactions with post-concert music listening data, the company supports organizers in planning future lineups and leveraging data for concert marketing.

Soundok has collaborated with events including '2025 Awesome Stage [CNBLUE]', 'Asian Pop Festival 2026', 'Soundberry Festa '26', '2026 Jeonju Ultimate Music Festival (JUMF)', and the '2026 GHOST (Gyeonggi Hallyu OST) Festival'.

Soundok users can select stages to watch from a mobile timetable to build their schedule and check performance times on their lock screens. After the concert, they can save setlists to playlists on music services such as YouTube Music, Melon, and Spotify. Organizers can utilize artist-specific interest and participation reactions as a basis for future planning and marketing.

Kim Hyun-soo, CEO of Soundok, stated, "For audiences, a festival is the day they love music most passionately. Soundok's role is to help ensure that this day does not end the moment they leave the venue, but continues into their everyday playlists." He added, "We aim to create a structure where audiences save their emotional experiences, artists maintain touchpoints with fans, and organizers obtain data to utilize for future planning."

He further stated, "To ensure that the heat of Korean festivals extends to the playlists of listeners around the world, we will grow Soundok into a global music-tech infrastructure connecting the concert industry and the streaming industry."

Soundok is preparing to expand partnerships with major domestic festival organizers and concert planning companies in 2027, as well as data reports combining audience data analysis with playlist integration, and concert marketing products.

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*This content was translated by AI.View Original