*This content was translated by AI.
The men's professional volleyball V-League team Seoul Woori Card Woori WON is leading the cheering culture with two-way communication connecting online and offline.
Woori Card lost to KB Insurance with a set score of 1-3 (17-25, 24-26, 25-21, 19-25) in the men's fourth round of the Jin Air 2025-2026 V-League at Jangchung Gymnasium in Seoul on the 11th.
It was a disappointing defeat in front of a crowd of 3,358 people (3,510 people based on full capacity in 2026). Unlike KB Insurance, which had stable game management and various attack routes, Woori Card did not have a smooth process from defense to offense.
Fans who regretted Woori Card's loss were also outside Jangchung Gymnasium. The match was also broadcast live on the "Woori Card X SOOP biased support broadcast" channel. About 40,000 outside spectators cheered for Woori Card in the broadcast, which was hosted by former announcer Jeong In-young (41), a volleyball goddess, and Choi Seok-ki (40), a former coach of Woori Card's current KOVO under-12 youth team.
Woori Card's volleyball team's own cheering broadcast began in the 2020-2021 season, when the game was held without spectators due to COVID-19. Woori Card has already been in the process for six years with the aim of increasing fan loyalty through online cheering broadcasts that enable two-way communication. This season, Jung In-young, a former KBSN sports announcer who played in volleyball programs "Special V," "I Love Baseball," and "Lariga Show," was invited to add expertise.
An official from Woori Card said, "Former announcer Jeong In-young is a host with abundant broadcasting experience and expertise. "Through my experience, I expected to convey various volleyball knowledge to fans and increase the public confidence of Woori Card's volleyball team's support broadcast," he explained. He added, "We aimed to attract new fans and form a consensus through former announcer Jeong In-young, who is familiar with volleyball fans."
As such, Woori Card's biased broadcasting this season is enjoying great popularity due to its explosive increase in viewers. According to Woori Card, the maximum number of simultaneous users in 20 games this season increased significantly to 5,260 (281% compared to the previous year) and 45,340 average cumulative viewers (411% compared to the previous year). Already, the total number of cumulative viewers is 906,808, which is expected to surpass 1 million within four rounds. In other words, the cheering stage, which can feel narrow, has been greatly expanded online.
He didn't miss the trend either. Over the past three years, the number of female fans in their teens and 30s has exploded in the sports field, and Woori Card has also taken the lead. A typical example is the launch of an Instagram story sticker exclusively for Woori Card's volleyball team. This season, Woori Card introduced 30 Instagram stickers containing trendy phrases related to the volleyball team.
Setter Han Tae-joon, who is popular with young female fans, actively used stickers himself, adding to the synergy effect. Thanks to this, the number of views on public posts of stickers has already exceeded 34,000. As a result, among the men's clubs in the V League, they are fast chasing the first-place Hyundai Capital (42,000 people) and the second-place KEPCO (30,000 people) with the third-place Instagram followers (29,000 people).
The flow of K-culture, which is gaining popularity around the world, was also not missed. Just as RedSparks, the president of the Women's Association, attracted Indonesian fans with the performance of Megawatti Puttiwi (registered name Mega) last season, Woori Card also started targeting overseas fans by providing English subtitles on the YouTube channel. Woori Card is the first KOVO team to provide a translation service for English subtitles on the club's YouTube.
According to Woori Card's team, the number of overseas fans such as Kim Ji-han and Han Tae-joon has also increased due to the introduction of the Asian quarter. As No. 1 in the video translation industry, JaMake provided English subtitles within three days of uploading YouTube videos, the proportion of subscribers to Southeast Asian and English-speaking countries increased to 7%, which was only 2% before implementation.
He also does not forget his efforts to mobilize offline spectators. The newly recruited cheering squad this season is also gaining huge popularity. The cheering squad, which has recently become very popular in professional baseball Hanwha Eagles, including Ha Ji-won, excellent, and Lee Ho-eun cheerleaders, is heating up Jangchung Gymnasium every game.
In addition, Woori Card is conducting a program in conjunction with Seoul Metropolitan Government every season. This year, along with the Seoul Metropolitan Office of Education, we are providing professional sports viewing experience (paid) to elementary, middle, and high school students. It is an internal analysis that it is becoming a popular school trip course outside of Seoul, with 1,064 students from 31 schools and 1,552 students from 39 other groups attending 9 home games.
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*This content was translated by AI.
