2027 Chungcheong U competition "Official Goods Online Shop" will be opened... Up to 50% off event

*This content was translated by AI.

The organizing committee (chairman Kang Chang-hee) of the 2027 Chungcheong Universiade (U-Conference) announced on the 5th that it has opened an official online shop for the competition and started selling goods in earnest.

The online shop is a store designed for the regular sale of goods in the competition after the pop-up event in the host city of Chungcheong in November last year, and it has been entered on the sports goods platform "NolMD Shop" of Nol Universe (CEO Lee Chul-woong), an official merchandising rights operator, to increase accessibility for sports fans and consumers.

A total of 18 officially licensed products will be introduced this time using symbols of the competition, including mascot dolls, clothing, stationery, key rings, and miscellaneous goods, and more than 100 goods will be released sequentially at online shops by the end of this year.

The organizing committee and Nol Universe will also hold various events for purchasing customers to commemorate the opening of online shops. Some items, such as clothing, which gained popularity during last year's pop-up event, will be discounted by up to 50% until a separate announcement, and the Instagram purchase certification event will be held for a month until March 5. The discount price will be applied after signing up as an online shop member.

Lee Chang-seop, vice chairman of the organizing committee, said, "Official goods online shops are an important place of communication that connects fans and competitions beyond simple sales channels," adding, "We will prepare sports fans to feel closer and enjoy the competition through the launch and promotion of various products."

The 2027 Chungcheong Universiade will be held in four cities and provinces in Daejeon, Sejong, Chungcheongbuk-do, and Chungcheongnam-do for 12 days from August 1 to 12, 2027. More than 15,000 people from 150 countries around the world will participate and compete in 18 events.

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*This content was translated by AI.