LIV Golf Appoints Martin Kim, General Managing Director of Korea and East Asia, 'Former interpreter of Ryu Hyun-jin'

*This content was translated by AI.

LIV Golf will start marketing in Korea and East Asia in earnest with the establishment of the Korean Golf Club.

LIV Golf, which is leading the growth of the global golf market by combining world-class performance, entertainment and culture, today announced a new senior regional leadership appointment across the Asia-Pacific (APAC) region. The appointment is aimed at supporting the league's continued growth and strengthening its presence in major markets.

Martin Kim was appointed as the General Manager of the newly rebranded Korean Golf Club and as the Regional Managing Director (Korea & East Asia). He has more than 10 years of experience in sports, Major League Baseball operations and e-sports. Prior to joining LIV Golf, he led commercial revenue and partnerships across the U.S., South Korea and China markets for five years as Chief Revenue Officer at Gen. Sports, and before that, he worked for the Los Angeles Dodgers and Major League Baseball (MLB) for eight years, overseeing corporate partnerships, international marketing, global events, and player-related projects in the Asia-Pacific region. In particular, he is well-known as an interpreter for Ryu Hyun-jin during his time as the Dodgers in Korea.

Since joining LIV Golf, Martin Kim has led the team brand strategy and signed key partnerships between leagues and teams, including the Hanwha financial-affiliated co-brand PLUS and Coupang Play. He also oversaw the recruitment of major Korean players such as captain Ahn Byung-hoon, Song Young-han, Kim Min-kyu and Danny Lee. As Regional Managing Director of Korea, he will oversee the operation of tournaments in the region, expansion of commercial opportunities, and mid- to long-term growth direction of LIV Golf in the future.

Ben Slack has been appointed as LIV Golf Australia's Regional Managing Director (Australia). Slack is in charge of commercial growth and tournament operation in Australia and will play a role in continuing the success of LIV Golf Adelaide, which has been selected as the "World's Best Golf Event" at the World Golf Awards for three consecutive years. In addition, LIV Golf Adelaide has obtained GEO certification twice in recognition of its extensive sustainability efforts. LIV Golf plans to continue expanding LIV Golf Adelaide by 2031, in collaboration with the South Australian Tourism Committee (SATC) and local partners.

Slack previously held senior leadership in commercial at World Rugby and Tennis Australia, where he oversaw the Rugby World Cup's global media rights and sponsorship strategy. It has also supported the Australian Open's fan experience expansion and international growth strategy, and led the establishment of Tennis Australia's first Asian office.

Each regional managing director appointed this time will be in charge of running LIV Golf's tournament, establishing local partnerships, and developing markets in the region.

Chris Beadle has been appointed as vice president of Asia-Pacific (APAC) in the global commercial division of LIV Golf. Biddle oversees regional partnership and commercial strategies across the Asia-Pacific, and is responsible for building a sustainable growth foundation in line with the league's global goals.

Since joining LIV Golf, Biddle has led the league's commercial expansion in major markets, including Singapore and Hong Kong, and has led sponsorship sales across the Asia-Pacific.

Prior to LIV Golf, he was a partnership sales director at the Aston Villa Football Club in the English Premier League (EPL), and previously held various senior positions within the sports industry, including conducting sports investment and partnership strategy advice for global brands at CSM Sport & Entertainment.

The APAC leadership team will support competitions in Australia, Hong Kong, Singapore, and South Korea, including LIV Golf Adelaide (12-15 March), HSBC LIV Golf Hong Kong (5-8 March), Aramco LIV Golf Singapore (12-15 March), and LIV Golf Korea, which will be announced later.

The greeting is LIV Golf's "Global," which combines the global league structure and strong local leadership in each market. Local. Team.'s business innovation strategy.

"Asia-Pacific is one of the most dynamic regions in the global sports industry," said Chris Heck, president of Business Operations. "LIV Golf Adelaide has established itself as a representative event for fans around the world in a short period of time, and the continued growth of the tournament across Asia, including the Hong Kong tournament where HSBC participated as a title partner, shows a strong consensus with the local market."

"Through this personnel appointment, we have deployed experienced leadership in the region to deeply understand each market, build trusted local relationships, and further strengthen connections with fans, partners and communities," he said. "While fan participation and tournament schedules continue to expand in the APAC region, the strengthened regional structure will be the basis for LIV Golf to leap to the next growth stage in the Asia-Pacific."

The 2026 LIV Golf Season will open at ROSHN Group LIV Golf Riyadh on February 4-7, preparing for the tournament with the ambition that it will be a new step in the league's global growth and continued evolution as a global golf league.

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*This content was translated by AI.