Gold medal confirmed → Zipper down bra exposure "Expected $1 million profit" rating... "It's terrible." My way [Milan Olympics]

*This content was translated by AI.

Utah Leyrdam (28, the Netherlands), who drew attention from the process of entering Milan, the venue of the Olympics, is establishing himself as the best star representing the event. This time, attention is focused on the ripple effect of the ceremony after the gold medal was confirmed.

British media The Sun said on the 17th, "Leirdam unveiled the Nike sports bra he was wearing underneath while zipping down his sportswear after winning the gold medal," adding, "It is expected to earn $1 million (about 1.446 billion won) as an eye-catching ceremony."

Leirdam won the women's 1,000m speed skating competition at the 2026 Milan/Cortina d'Ampezzo Winter Olympics in Milan, Italy, on the 10th, setting an Olympic record of 1:12.31.

Leirdam, better known for his engagement to famous boxer and YouTuber Jake Paul, who has 21 million subscribers, drew attention to Milan on Paul's private jet ahead of the competition and posted various posts on social networking accounts, including daily photos, but was criticized for not attending the opening ceremony.

"He's already living like a millionaire on his private jet," said Johan Derksen, a Dutch former soccer player and commentator. "It's really horrible. It's like a diva. If I were his coach, I would never condone it. Increasingly, the entire Dutch population is getting tired of his actions," he said.

There may be different likes and dislikes for Leirdam, but what is clear is that each and every one of his actions has a huge ripple effect. Nike previously shared the news of Leyrdam's 1,000m gold medal and attached a photo of him. The post was also accompanied by a photo of the galloping Leyrdam unzipping and wearing a Nike sports bra shortly after winning the championship.

The post had 150,000 sympathy signs. Leyrdam also commented on the post and thanked him, and 1,000 empathy buttons were pressed here alone. Nike's official channel boasts a whopping 298 million followers.

"Marketing experts analyze that such a moving moment can be of tremendous value," The Sun said. "Leirdam, who was crying with joy of victory, unbuttoned his uniform and revealed the Nike logo, and the photo quickly spread around the world and was shared with 298 million Instagram followers."

Frederik DeRat, founder and advertising expert of women's sports player marketing agent Branslette, predicted that Leyrdam could receive millions of dollars in bonuses. In an interview with Dutch Maechae AD, he predicted, "With Nike, we will be able to receive more than $1 million."

Leyrdam is a celebrity who has as much impact as his fiancé Paul. Instagram followers reach 6.2 million, and Main Dutt Schutt, the editor-in-chief of the economic magazine Quart, said in an interview with NOS that Leyrdam could earn about 1 cent per sponsor post, which could earn about $7,3500 (about 106 million won) per post.

Leyrdam added a silver medal in the women's 500m on the 16th and later said she had to make sacrifices by staying away from her loved ones, including her fiancé Paul, hinting that she would enjoy a break for the time being. Leyrdam will return to the Netherlands again using Paul's private jet.

Leyrdam's winning moment was also used in an advertisement for Dutch cosmetics brand Hema, where Leyrdam shed tears and makeup spread at the moment of winning, which advertised its eyeliner and emphasized that it was a "waterproof product that does not spread to tears." This shows that Leyrdam's promotional effect is significant.

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*This content was translated by AI.