KLPGA Sign Official Healthcare Home Appliance and Safety Chair Partnership With Seragem

*This content was translated by AI.

The Korea Ladies Professional Golf Association (KLPGA) has joined hands with Seragem.

KLPGA announced on the 9th that it has signed an official healthcare and massage chair partnership with healthcare home appliance company Seragem.

With the signing of the partnership, Seragem will support winner injuries and hole-in-one products on the KLPGA regular tour in the 2026 season as an official healthcare and massage chair partner. Sponsor products will be provided to 10 competitions this season as "Master V Collection," a spine management medical device certified for efficacy and effectiveness by the Ministry of Food and Drug Safety, and "Powe M Collection," a premium massage chair.

In addition, KLPGA and Seragem plan to conduct various joint marketing and run programs that players, officials, and golf fans can experience firsthand. In particular, Seragem will introduce healthcare products to athletes' rest areas and VIP lounges at the venue so that athletes and visitors can experience comfortable rest and recovery.

In addition, with the signing of the partnership, Seragem will be granted exclusive rights in the KLPGA's healthcare and massage chair categories, and will receive benefits such as logo exposure through various media such as the KLPGA official website, magazine, and venue collective advertisement board and ranking board.

"It is meaningful to be with KLPGA as an official healthcare home appliance and massage chair partner," said Lee Kyung-soo, CEO of Serragem. "Serragem has steadily expanded its marketing activities in the golf field through collaboration with domestic and foreign professional golfer ambassador and tour sponsorship. We are happy to contribute to the recovery of players' condition and improvement of their performance with this KLPGA official partnership, and we will continue to expand our support for the development of the domestic golf industry."

In response, KLPGA Chairman Kim Sang-yeol said, "We are happy to receive strong support for players to perform at their best through partnership with Seragem," adding, "We will continue to cooperate based on mutual trust and continue a strong partnership so that the brand value of Seragem and KLPGA can be strengthened together."

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*This content was translated by AI.