'10 Million Spectator KBO League' Accelerates Revenue Generation! New Goods Leveraging IP Unveiled... Baseball Button Massager Draws Attention

*This content was translated by AI.

The Korea Baseball Organization (KBO) is launching collaboration products utilizing the intellectual property (IP) of its 10 KBO League teams to accelerate revenue generation.

On the 29th, the KBO announced, "We have collaborated with Bodyfriend, a healthcare robot company, on its compact massager brand 'Bodyfriend Mini'."

According to the KBO, this collaboration represents a new attempt to combine healthcare technology with sports IP. The product line is expected to incorporate the identity of each team, becoming practical goods optimized for the lifestyles of KBO League fans.

The newly introduced products include two types: a mini gun and a calf massager. The mini gun features the logos and colors of each team, with its operation buttons designed in the shape of a baseball. The calf massager stands out with color combinations reminiscent of team uniforms. Customers who purchase the products will receive a reusable bag designed with team-specific characters as a gift, facilitating storage and portability.

A representative from Bodyfriend Mini stated, "We judged that the baseball fanbase has high loyalty and continuity, creating significant synergy with healthcare brands. Through collaboration with the KBO, Bodyfriend Mini can now combine its pursuit of 'health management enjoyed in daily life' with fan culture."

Among the products, the mini gun will be available in limited quantities via a pre-sale on Kakao Shopping Live on May 5. The calf massager and other Bodyfriend Mini products will be sold sequentially through the brand's online mall and offline stores at a later date.

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*This content was translated by AI.