KBO collaborates with Starbucks → New product collection and baseball stadium concept launching "sequentially released from March 27."

*This content was translated by AI.

KBO (Korea Baseball Organization) announced on the 23rd that it will collaborate with Starbucks Korea to present a collaboration on the theme of "Swing for Joy" to mark the opening of the 2026 Shinhan SOL KBO League season.

According to KBO, the collaboration is designed to allow baseball fans to enjoy experiences connected to cheering teams not only in the stadium but also in their daily lives, and will add vitality to the opening of this season to fans through various products and promotions such as drinks, food, and goods.

The new drink "Baseball Plum Green Tea," which will be released through the "KBO + Starbucks Collaboration," was designed as a motif of the atmosphere of the baseball field, and added boba toppings to the plum base to create a visual reminiscent of a baseball. It is characterized by a tea drink that can be enjoyed refreshingly by men and women of all ages.

In addition, two types of "Baseball Meat Chili Hot Dog" and "Baseball Popcorn & Pretzel" foods that can be enjoyed easily while watching baseball will be introduced. "Baseball Popcorn & Pretzel" adds fun to the collection by randomly composing bareista stickers wearing uniforms for each team.

In addition to the new food and beverage items, various goods will be released, including the Bearista doll "Keychain," the Bearista "Cap Mug" wearing hats for each club, the "Can Cooler Tumbler" with a cheering towel, and the "Cold Cup Straw Cham." The product will be available for purchase at Starbucks stores and Starbucks app online stores in Seoul from March 27th, and you can see the team's products at each club's headquarters.

In commemoration of the collaboration, Starbucks' strategic planning head Lee Soo-yeon said, "We have prepared a variety of drinks, products and events to make the lively baseball season more special," adding, "I hope you enjoy the healthy and dynamic energy of spring through KBO collaboration."

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*This content was translated by AI.