Director Kim Sang-sik ranks second in influence among all Vietnamese influencer → Becomes a 'national hero' beyond sports

*This content was translated by AI.

Kim Sang-sik (50), head coach of the Vietnamese national soccer team, proved his "syndrom" popularity by overtaking celebrities and influencer on social media in Vietnam.

According to DJ Management, which is in charge of manager Kim Sang-sik's management, Kim Sang-sik ranked second overall in all fields in the "Buzzmetrics Social Media Influence Ranking in January 2026" recently released by Vietnamese social data analysis company "Buzzmetrics." Vietnam's national midfielder Nguyen Dinh Park (22, Kung An Hanoi FC) ranked first overall.

BSI is an index that comprehensively analyzes the amount of mention, diffusion power, emotional response, and participation. In particular, the ranking is not limited to the sports world, but it is a measure of Kim's public status in that it was calculated by integrating all celebrities in Vietnam, including celebrities and influencer.

Coach Kim ranked at the top of the list despite the fiercest marketing competition (local holiday) season. This suggests that beyond simple sexual supremacy, his leadership and actions form deep trust and favor in Vietnamese society as a whole.

Manager Kim Sang-sik's influence was based on his overwhelming performance at the stadium. Since taking office, he has achieved three major championships for the first time in Vietnamese soccer history, putting his team in the ranks of Asian powerhouses.

Recently, good news with good luck and skills has been added. Recently, the result of the match was corrected with Vietnam's confiscation victory as Malaysia, the opponent team, was confirmed to play an illegal player. As a result, Vietnam confirmed its advance to the 2027 AFC Asian Cup finals early, and local public opinion is even more enthusiastic about coach Kim's leadership that turned the crisis into an opportunity.

Coach Kim Sang-sik will conduct a final inspection of his power through the international A-match period in July, and then participate in the ASEAN Hyundai Cup 2026 (Southeast Asia Championship), the most prestigious competition in Southeast Asia. In this competition, which will be held from July 24 to August 26, Vietnam is determined to compete as a 'defending champion' and build a gold tower of two consecutive tournaments.

Lee Dong-joon, CEO of DJ Management, who is in charge of manager Kim's management, also said, "The hot support of Vietnamese fans for director Kim Sang-sik showed an unusual social influence number," adding, "We will continue to provide full support to continue the positive influence of the Korean leader on the Asian stage."

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*This content was translated by AI.