'K League Academy' Holds 1st Marketing Course in 2026

*This content was translated by AI.

The Korea Professional Football Federation conducted the marketing process for the first "K League Academy" in 2026 for two days from the 24th to the 25th of this month.

According to the federation, about 70 marketing practitioners from the federation and K-League clubs attended the marketing process in Seoul Square to share the latest marketing trends and strengthen their practical capabilities.

On the first day of the training, Lim Joon-young, CEO of Brand Architecture, who organized the music festival Water Bomb and Snoopy Garden, a popular tourist destination on Jeju Island, gave lectures on the theme of "The Age of Designing Experience."

Subsequently, he took time to introduce the best marketing cases of Jeonbuk Hyundai Club, and Kim Yoon-chul, the head manager, presented the case of "fan experience marketing" and Seo Sung-won, the manager, presented the topic of "performance marketing through IP collaboration" and shared opinions with other team practitioners.

On the second day of the training, Kang Seung-hye, head of Daehong Planning Team, gave a lecture on "2026 Life Trends," followed by Lee Jung-min, head of HYBE, explaining the "brand synergy project" and suggesting the possibility of expanding the entertainment industry.

The last lecture was conducted by Choi Jang-soon, CEO of Element Company, under the theme of "Branding, Values, and Community in the AI Era." With this, all training schedules for one night and two days have been completed.

Since 2013, the federation has continuously operated customized education programs for K-League members through the 'K-League Academy'. In the future, the federation plans to work hard to strengthen the capabilities of K-League team practitioners through lectures and sharing cases related to club administrative practice.

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*This content was translated by AI.