*This content was translated by AI.
Kiwoom Heroes announced on the 31st that it will conduct a second collaboration with the popular character "Chunbae and Friends" of the Naver webtoon "Mean Man."
According to the Kiwoom club, Kiwoom operated a "Hero Chunbae DAY" event and a pop-up store through its first collaboration with "Chunbae and Friends" in the 2025 season. At that time, fans received hot attention, with an "open run" procession at the site from early dawn and major MDs sold out early.
In the 2026 season, Kiwoom will continue to collaborate with "Chunbae and Friends" to present richer things to enjoy. First of all, collaboration frames with Kiwoom Heroes and Chunbae characters will be available at "Photoism" offline stores nationwide from April 1. On April 7, 'Chunbae X Kiwoom Heroes' KakaoTalk emoticons will be released. This emoticon further enhanced the fun of communication by combining the expression of support for each game situation and witty motion.
There are also a variety of offline events. The "Kium Heroes X Chunbae and Friends Season 2 Pop-up Store" will be operated at Gocheok Sky Dome's outdoor walking square for three days from April 10th to 12th, when three consecutive home games will be held against the Lotte Giants. During this period, the team will wear collab uniforms and play.
In particular, on April 11, "Hero Chunbae Season 2" will be held as a home game event. Before the game, the joining ceremony performance of the collaboration mascot "Chunbae" will be held, and Chunbae will take the mound himself and pitch the first pitch.
"Chunbae and Friends" is the representative character of Naver Webtoon "Mean Man," which tells the story of cats who have turned into humans, and is fully supported by the MZ generation through its unique cute appearance and witty worldview. In particular, the character "Kim Young-chul" has a high profile among baseball fans by posting various support images on social media, claiming to be a big fan of Kiwoom.
An official from Kiwoom said, "We have prepared a second collaboration with a more fruitful composition to repay the enthusiastic attention of the fans shown in 2025," adding, "We will continue to provide new joy to fans through various marketing."
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*This content was translated by AI.
