K League collaborates with Disney Korea on 'Toy Story' theme

*This content was translated by AI.

The Korea Professional Football Federation announced on the 13th that it will cooperate with Walt Disney Company Korea to collaborate on the theme of Disney and Pixar's popular animation "Toy Story." This is the second meeting following the 'Zootopia' theme collaboration that drew great attention last year.

The "Zootopia" theme collaboration previously met fans with a variety of programs, including making "Team K League" uniforms, celebrating FC Seoul home games, and running pop-up stores by The Hyundai Seoul and K League stadiums. In particular, the pop-up store held in The Modern Seoul recorded about 60,000 cumulative visitors.

In this collaboration, we will select "Toy Story" characters for each K-League club and develop various programs reflecting them. Characters to be matched to each club will be released in April.

The full-fledged collaboration will be unveiled at the Jeonbuk Hyundai home game in May, followed by Daejeon Hana Citizen and Incheon United home games.

In addition, a pop-up store will open in mid-June, when "Toy Story 5" is released. Related details will be announced sequentially on the official K-League Instagram.

The federation said, "Through this collaboration, we expect fans visiting the soccer field to experience not only watching the game but also a different pleasure on the spot. In addition, we intend to provide an opportunity for the K-League to become more friendly to the public through collaboration on the theme of "Toy Story," which encompasses all generations and is loved, he said.

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*This content was translated by AI.