SOOP decides to acquire AI Peppers... Expanding sports business beyond e-sports to professional volleyball

*This content was translated by AI.

Live streaming platform SOOP (SOOP) is set to take over the women's professional volleyball team 'AI Peppers'. With its existing expertise in sports broadcasting and e-sports team management, SOOP aims to fully expand its sports content business.

SOOP announced on the 18th that it has finalized the acquisition of the women's professional volleyball team 'AI Peppers', which was operated by Pepper Savings Bank. AI Peppers was founded in 2021 with Gwangju Metropolitan City as its home base.

According to the Korea Volleyball League (KOVO), SOOP conveyed its intention to finally acquire the Pepper Savings Bank volleyball team to the league on the 15th. Going forward, SOOP will proceed with the formal team acquisition process in accordance with the league's regulations.

SOOP expects that this team acquisition will not only enhance the stability of V-League women's operations but also create synergies that further boost its sports content business competitiveness.

Until now, SOOP has consistently collaborated with various sports associations and leagues to build broadcasting environments, manage tournaments, and produce linked content. Beyond simple live game broadcasts, SOOP has expanded its business scope by offering highlight videos, VOD replays, and various pre- and post-game combined content.

In particular, SOOP plans to fully leverage its core competency in operating live streaming platforms to significantly strengthen AI Peppers' real-time communication and fan participation content. By reflecting the solid home-base fan culture and passionate in-person viewing tradition unique to professional volleyball, SOOP aims to further narrow the distance between the team and its fans.

Additionally, SOOP's experience in leading its own e-sports team is a key strength. Based on the systematic player development system and fan community management expertise accumulated in the e-sports field, SOOP plans to simultaneously improve the team's performance and the quality of its content.

After the acquisition, the actual team operations of AI Peppers will be handled by SOOP's subsidiary 'SOOP TV', and the team's home base is reported to remain Gwangju, as before.

A SOOP official stated, "This acquisition of AI Peppers is an important opportunity to expand SOOP's sports business to the next level. Based on our experience in producing sports content and our e-sports team management know-how, we will strive to ensure stable team operations and create meaningful value for fans and the local community."

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*This content was translated by AI.