Goyang Sono, 'Gunner Leader' Class 3 Graduation Ceremony Successfully Held → A Vital Bridge Connecting Fans and the Team

*This content was translated by AI.

Professional basketball team Goyang Sono Skygunners concluded a meaningful journey alongside future sports business talents.

Goyang Sono announced on the 2nd that it held the graduation ceremony for 'Gunner Leader' Class 3, a group of university student marketers, at the Goyang Sono Arena interview room on May 29, followed by a meeting to share their achievements over the past season.

According to the team, 'Gunner Leader' is a group of university student creators who discover diverse stories centered around games with the Sono Skygunners players and guide fans to the home stadium. Since the team's early days, Sono has actively supported university student marketers, providing opportunities for those aspiring to work in the sports industry to apply hands-on experience and creative ideas.

The 12 members of Class 3, selected in September last year, were divided into the media team, content team, and event team, making significant contributions across various aspects of the team's marketing.

They closely communicated with fans by directly planning and producing fresh content such as 'Viewing Points' to enhance game excitement, 'Sono Sweet Live,' a live interview segment with players, and 'Sono Awards,' which highlighted staff working behind the scenes.

Notably, at 'Happy WINNERs Day,' held to celebrate the second anniversary of Sono fans, they showcased player photo cards and pouches designed by themselves, and produced reel videos reflecting fan needs, receiving a strong response. Additionally, they successfully fulfilled the role of on-site staff by leading safe cheering culture as vehicle coordinators for the 'Away Bus Cheer Squad' during the team's first playoff qualification.

At the graduation ceremony held that day, Sono's Office Director Hwang Myeong-ho presented graduation certificates, appreciation plaques, and a special photo album documenting the Class 3 members' season-long journey to all graduates, expressing his gratitude.

Awards were also presented to participants who demonstrated diligence and capability. Three outstanding marketers who showed exceptional performance received commendation certificates and accommodation vouchers for Sono Hotel & Resort, while winners of the Idea Award and Activity Award were given vouchers for the Chef's Kitchen Buffet at Sono Calm Resort Goyang and Ocean World as prizes. Following the official event, a feedback meeting was held to review past activities and discuss directions for the team's development.

Cho Hye-ni, a senior at Catholic University of Korea and the Class 3 captain who was selected as an outstanding marketer, shared her thoughts through the team: "Planning and executing content from start to finish while deeply contemplating marketing was an invaluable experience that could not be exchanged for anything." She added, "I sincerely thank the Sono team for providing me with an opportunity to grow further as a sports marketer."

Meanwhile, the diverse content and activity records created by the Class 3 Gunner Leaders, who poured their passion into a single season, can be viewed on the official Gunner Leader Instagram account.

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*This content was translated by AI.