Korea Racing Authority's 'Horse Friends' to Open Permanent Store

*This content was translated by AI.

The Korea Racing Authority will open a permanent store where visitors can meet its representative character 'Horse Friends' at the Let's Run Park Seoul 100th Anniversary Hall on the 14th.

'Horse Friends' is a character planned and developed by the Korea Racing Authority to bring comfort and laughter to the weary public during the COVID-19 pandemic. Born based on the unique distinction of being a 'horse' character, which is rare in the domestic character market, the brand has expanded its worldview by adding 'Maguni' and 'Gakseori' to its representative character 'Horse Ma'.

Notably, it is the only character among public enterprise characters to win the Grand Prize at the 'Republic of Korea Character Awards', earning recognition for its popularity and competitiveness, and has now established itself as a friendly character brand that Koreans Ma Sa-hoe-reul (CEO).

The Horse Friends permanent store will operate from 10 a.m. to 5 p.m. every Saturday and Sunday. At the store, visitors can find a variety of goods including keychains, dolls, bags, and daily necessities featuring the Horse Friends characters.

A Korea Racing Authority official, speaking to Money Today by phone, said, "Horse Friends is a character created to convey the Korea Racing Authority's horse industry content to the public in a more accessible and friendly manner."

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*This content was translated by AI.