Busan KCC signs a two-year official apparel sponsorship deal worth a total of 1 billion won with Hyungji Elite's clothing brand 'Willbe Play'

*This content was translated by AI.

As the professional basketball team Busan KCC Egis welcomes a new apparel sponsor, it is accelerating preparations for the upcoming season.

On the 1st, the Busan KCC Egis professional basketball team announced that it signed an official apparel sponsorship agreement with Hyungji Elite's sports brand 'Willbe Play' on June 30.

Under this agreement, Willbe Play will support the KCC Egis team with uniforms, training gear, and various supplies for the next two years. The sponsorship is valued at 500 million won annually, totaling 1 billion won.

Willbe Play, now the new partner of KCC Egis, is a brand that has built solid expertise and quality competitiveness in sports apparel production by sponsoring various professional sports teams and athletes in baseball, soccer, e-sports, and more. Willbe Play plans to provide full support to enable the KCC Egis team to perform at their best, leveraging this technical know-how.

A Willbe Play representative said, "It is a very meaningful opportunity to sign a sponsorship agreement with the prestigious club Busan KCC Egis, which boasts a strong team and a passionate fanbase. Based on our proven expertise in uniform production and superior product competitiveness recognized across various sports, we will provide full support to allow our athletes to showcase their best skills on the court."

Meanwhile, with the solid support of Willbe Play, Busan KCC Egis will don the new season uniforms and embark on a serious pursuit of the championship in the upcoming 2026-2027 season.

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*This content was translated by AI.