Korean Sports Council and KMI Korean Medical Research Institute Extend Joint 'Sports 7330' Campaign Agreement for Two More Years

*This content was translated by AI.

The Korean Sports Council and KMI Korean Medical Research Institute (hereinafter referred to as KMI) have joined hands once again to promote national health and revitalize community sports. Both institutional investors announced on the 2nd that they have agreed to extend their joint campaign agreement for "Revitalization of Community Sports" for the next two years.

As a result of this extension, the Korean Sports Council and KMI will continue and expand their joint 'Sports 7330 (exercise three or more times a week for at least 30 minutes daily)' campaign until 2028, while further accelerating related promotional activities.

Previously, both institutional investors have achieved various collaborative results since signing their first agreement last July. They produced a joint animation featuring the Korean Sports Council's mascot 'Dalli' and KMI's mascot 'Kumi', enhancing public familiarity. They also successfully operated joint promotional booths at major sporting events such as the National Sports Festival, National Youth Sports Festival, and National Life Sports Grand Festival. Additionally, they have consistently planned diverse community sports promotional content to encourage citizens' participation in sports.

Building on their successful collaboration model over the past year, both institutional investors plan to maximize synergy for promoting national health and expanding community sports participation going forward.

Yoo Seung-min, President of the Korean Sports Council, stated, "Through our collaboration with KMI, we were able to widely promote the value and importance of community sports not only at major sporting venues nationwide but also online." He added, "With this agreement extension, we will make every effort to enable more citizens to experience and practice community sports in their daily lives."

In response, Lee Gwang-bae, KMI Lee (President), replied, "Through our collaboration with the Korean Sports Council last year, we achieved meaningful results in raising awareness about the importance of lifelong health for all citizens through community sports." He further stated, "Going forward, we will actively cooperate with the Korean Sports Council to contribute to building a healthy Republic of Korea."

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*This content was translated by AI.