2026 KBO All-Star Game MVP to receive 20 million won prize plus a 'Bodyfriend 733' massage chair worth 14 million won

*This content was translated by AI.

The "Mr. All-Star (MVP)" who will be the star of the 2026 Shinhan SOL KBO All-Star Game is expected to receive an unprecedentedly large prize package.

The Korea Baseball Organization (KBO) announced on the 8th that, in collaboration with healthcare robot company Bodyfriend, the MVP player of this year's All-Star Game will receive an increased cash award along with a premium massage chair as a prize.

According to the KBO, the MVP player who delivers the best performance and moves fans at the 2026 All-Star Game will receive a prize money of 20 million won, double the amount from last year (10 million won).

In addition, through Bodyfriend's sponsorship, a 'Wearable AI Healthcare Robot 733' massage chair worth 14 million won, which integrates cutting-edge technology, will be awarded as an additional prize. As a result, this year's Mr. All-Star will secure an unprecedented "jackpot reward" totaling 34 million won in value.

KBO and Bodyfriend previously launched two products—a massage gun and a calf massager—in April through a collaboration project utilizing the IP of all 10 KBO League teams. This year's All-Star Game collaboration was realized to further develop the partnership between the two companies while aiming to gift comfort, rest, and health to the Mr. All-Star who showcases the best performance at the All-Star Game.

A Bodyfriend official said, "We are very pleased to be able to present '733', the essence of Bodyfriend's 20 years of technology, to the MVP player of the KBO League's greatest festival, the All-Star Game," and added, "We hope that the player selected as Mr. All-Star will have time for rest and recharging through '733's unique robotics stretching technology."

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*This content was translated by AI.