'Basketball Ace' Lee Hyun-joong Signs 3-Year Deal with Nike... "Gained a Reliable Partner"

*This content was translated by AI.

Lee Hyun-joong (26), the ace of the South Korean national basketball team, has signed an official three-year sponsorship deal with global sports brand Nike.

Lee's agency, Epic Sports, announced the news on the 30th.

According to the agency, under this contract, Lee will receive various sports equipment from Nike, including apparel and basketball shoes, for the next three years. He is also expected to participate in various brand campaigns and global sports marketing activities conducted by Nike.

Through his agency, Lee said, "I am very happy and honored to be working with Nike, a global brand I have dreamed of since childhood," adding, "In the process of challenging higher stages, I have gained a reliable partner. I will show further development on the court and repay the support of fans."

Kim Byung-wook, CEO of Epic Sports, stated, "It is very meaningful to be part of the official sponsorship deal between Nike, a world-class sports brand, and Lee Hyun-joong," and added, "We expect Lee's global competitiveness and relentless spirit of challenge to create high synergy with Nike's brand value."

He further added, "Epic Sports will also continue to provide unwavering support so that Lee can display his best skills on the world stage."

Through this partnership, Nike plans to continue providing various support to improve Lee's performance. Both sides also plan to jointly carry out brand campaigns and projects to communicate with basketball fans both domestically and internationally.

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*This content was translated by AI.