*This content was translated by AI.
The Korea Women's Basketball League (WKBL) has taken its first step toward improving women's basketball viewing culture and fostering mutual growth with local small businesses by partnering with Shinhan Bank's delivery and packaging platform, Ttaenggyeoyo.
On the 6th, WKBL announced through a press release that it signed a memorandum of understanding (MOU) with Shinhan Bank's Ttaenggyeoyo at the first-floor lounge of the WKBL headquarters in Gangseo-gu, Seoul, earlier that morning.
Attendees at the signing ceremony included WKBL President Shin Sang-hoon, Secretary-General Ahn Deok-soo, Shinhan Bank CEO Jeong Sang-hyeok, Lee Bong-jae, Head of Institutional Investor and Partnership Sales Group, and Jeon Seong-ho, Representative of the Ttaenggyeoyo Business Unit, along with key executives from both institutions.
Based on this agreement, both parties plan to significantly overhaul food delivery methods at venues to provide a more convenient viewing experience for basketball fans visiting stadiums. With the slogan "Order Ttaenggyeoyo when going to the basketball game!", they aim to actively promote a smart packaging order culture where fans can pre-order food and drinks before arriving at the venue.
In addition, various promotions will be rolled out sequentially to enhance fan satisfaction and foster mutual growth with local business districts.
WKBL President Shin Sang-hoon stated, "This agreement with Shinhan Bank's Ttaenggyeoyo will provide fans with an upgraded viewing environment and serve as a catalyst for mutual growth by injecting vitality into small business owners in our home regions." He added, "Going forward, we will do our best to create an advanced viewing culture where the joy of watching basketball and the joy of eating coexist."
<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>
*This content was translated by AI.
![From "No Expectations for Hitting" to "Development Player" to "Regular Player" in One Year: A Sharp Turnaround with the Team's Best Batting Average in the Second Half [On-Site Interview]](https://image.starnewskorea.com/cdn-cgi/image/f=avif,w=1200,h=800,fit=cover,g=face/21/2026/08/2026080611180765278_1.jpg)
