"Lee Kang-in acquisition paid off in one month with 66.5 billion won recovered." Atletico Madrid nearing major sponsorship deal with Korean company; jerseys selling out completely.

*This content was translated by AI.View Original

Atlético Madrid is reshaping its core structure with a major capital injection and the "Lee Kang-in effect." The club has secured a large sponsorship deal with a Korean company shortly after acquiring Lee Kang-in (25) and is setting records in jersey sales.

Spain's 'Boscofoly' reported on the 11th (Korean time) that Atlético completed a €101 million rights offering (paid-in capital increase), currently negotiating two sponsorship deals worth €20 million each (approximately 32.5 billion won).

This capital expansion coincided with Apollo, an American investment firm, participating in the club's funding. The club will allocate €50 million (about 81.6 billion won) of the raised funds to strengthen its squad this season. It also took a firm stance on retaining key players, stating it would not allow striker Julián Álvarez to transfer to Barcelona without full buyout payment.

According to media reports, the new sponsorship deals under negotiation involve Korean and European companies. The club invested €40 million (approximately 65.3 billion won) last month to acquire Lee Kang-in from Paris Saint-Germain (PSG). Since then, it has established a significant commercial presence in Asia, particularly in South Korea. Local media evaluate that the club has essentially recovered its entire investment within just over a month of acquiring Lee Kang-in.

Fan enthusiasm is beyond imagination. Spain's 'EstoyesAle' reported on the 11th that "Lee Kang-in has completely transformed the club's standing across the entire Asian continent in just a few weeks."

According to media reports, all 10,000 jerseys prepared for the club's Korean tour sold out before the match began. The club's online store saw jersey No. 7 sell out even before the official announcement of Lee Kang-in's acquisition. Media stated that "internal projections suggest Lee Kang-in will outsell Antoine Griezmann's farewell season jerseys by five times. Given the fervor of Korean fans, this is certainly not an unrealistic target."

Lee Kang-in made his unofficial debut in the second match of the '2026 Coupang Play Series' against Manchester City at Seoul World Cup Stadium on the 9th. Despite the intense heat, around 50,000 spectators filled the stadium chanting Lee Kang-in's name. Starting from the bench, he entered the field in the 18th minute of the second half and actively moved as a second striker, responding to fans' cheers.

Lee Kang-in expressed his determination: "I will show even better performances for Atlético Madrid and the South Korean national team moving forward. I will do my utmost to bring happiness to many football fans and encourage their interest in the sport."

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*This content was translated by AI.View Original