"Let fans' 3km become 3 points." Seoul E-Land teams up with '12-year partner' New Balance for a 'Winning Run'... launching a running 'certification challenge'

*This content was translated by AI.

Seoul E-Land FC aims to secure a victory against Suwon Samsung through a special fan-participation running event.

Seoul E-Land announced on the 8th that it will hold a brand day with official partner New Balance at the home match against Suwon Samsung in Round 26 of the 'Hana Bank K League 2 2026', scheduled for this Saturday, the 12th, at 4:30 p.m. at Mokdong Stadium.

The event will feature fan-participation activities including a running certification challenge, an off-field challenge zone, and a photo zone. All participants will receive a half-time lottery ticket.

The pre-event 3km running challenge, 'Leooul Park Run', runs until 11:59 p.m. on Wednesday the 9th. Participants must complete at least 3km, post their record to Instagram Stories with the designated hashtag (#RUNYOURWAY) while tagging both companies' Instagram accounts, and leave a comment on the club's post. The participants with the longest cumulative distance and fastest pace will receive New Balance running shoes (SC Rebel V1).

From 2:30 p.m. on match day, the 'LEOUL PARK Challenge Zone' will operate in the plaza outside the stadium. Ticket holders can challenge a soccer training course lasting about 30 seconds. Based on their records, running shoes and backpacks will be awarded to the top 1 to 5 finishers among men and women. Additionally, three teams selected as winners of the on-site photo zone certification event will receive sports equipment.

An expanded food and beverage (F&B) area featuring handmade beer, gelato, and food trucks will be set up near the off-field event zone and Section E.

A Seoul E-Land official said, "We hope fans' 3km running records will translate into support for the players," and added, "We look forward to both soccer fans and runners enjoying the event at the stadium."

<© STARNEWS. All rights reserved. No reproduction or redistribution allowed.>

*This content was translated by AI.