* Translated by AI

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Bucheon FC fans' enthusiasm truly exploded! The club's first pop-up store successfully concluded... 240 teams lined up for the opening, and all merchandise sold out in a frenzy.

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*This content was translated by AI.

Bucheon FC fan store. /Photo=Bucheon FC provided
Bucheon FC fan store. /Photo=Bucheon FC provided

K League 1 soccer club Bucheon FC successfully concluded its first official pop-up store held at Hyundai Department Store Jungdong Branch with strong support from fans and citizens.

Bucheon announced on the 11th that "a 'opening rush' saw 240 teams lining up even before the event opened on the first day, the 4th, demonstrating high interest," and added that "popular items sold out early."

According to the club, the signature product, 'baseball jersey,' was completely sold out within three days of opening. The 'windbreaker,' which was released later during the event, also sold out in just two days, maintaining strong purchasing enthusiasm throughout the event period.

This pop-up store was organized at Hyundai Department Store Jungdong Branch, Bucheon's central commercial district, to inform weekend visitors and citizens about home games and expand engagement with fans to strengthen community bonds.

Fan participation events were also highly successful. Approximately 400 fans and citizens participated in the 'Football Event' held on the outdoor space of the first floor at Hyundai Department Store Jungdong Branch on the 6th. On-site prizes included home game tickets, club merchandise, and gift certificates for Goryeo Hotel, Daeyeon, and Natural Farm.

On the same day, players Patrick, Vasani, Hong Sung-wook, and Baek Dong-gyu attended a fan signing session with the team, spending special time with fans.

Bucheon explained that "only 150 first-come-first-served wristbands were distributed, all sold out within just 20 minutes, confirming the high popularity."

A young fan who visited the event shared, "It feels like a dream to meet my favorite players in person, receive autographs, and have conversations with them."

On the 9th, an 'Players as Daily Store Clerks' event was also held. Goalkeepers Kim Hyun-yeop and Lee Sang-hyun served as daily clerks, recommending products to visitors and guiding them to store locations, offering fans a unique experience.

In addition, several players including Gallego and Kim Gyu-min made surprise visits to the pop-up store, directly interacting with fans and further boosting the event's excitement.

Kim Seong-nam, Bucheon FC president, stated, "We sincerely thank all fans for their unwavering support and passion during our first-ever pop-up store following promotion to K League 1. Starting with this pop-up store, we will continue to create diverse opportunities to get even closer to citizens and fans in the future."

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*This content was translated by AI.

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